Eric Gelb is a Director of Business Development in a midsize CPA firm. He uses AWAI copywriting techniques to generate leads, lock in prospects and close sales. In the past three years, he has generated over $6 million in sales. He self-published his first book, The Personal Budget Planner, in 1992 and sold over 7,000 copies. In the mid-1990s, Eric presented his budgeting model at The Boston Globe Personal Finance Conference, where he presented to 400 people. He has appeared on Bloomberg Radio & TV, On the House with the Carey Brothers, MPR’s Sound Money, WPLJ, and more. His articles have appeared in Bottom Line Personal, The Boston Globe, IBPA newsletter, Writer’s Digest, and more.