Archives for Hayley Michaels


Hayley is a freelance web writer who specializes in health, beauty and psychology. She is living and working in South Africa.

Reality Blog: Why Personal Branding is Important to Your Web Writing Business

By Hayley Michaels | May 27, 2016

In your web-writing business, you’re selling more than just writing services. Your client is really investing in you. Use personal branding to help them see what a great investment you are.

Six Ways Children’s Books Teach You How to Write Great Copy

By Hayley Michaels | May 13, 2016

The world is full of copywriting lessons, some in unexpected places. For example, children’s books offer many copywriting tips. Find out what they are.

Reality Blog: Ten Reasons Why Single Tasking is Good for You

By Hayley Michaels | April 22, 2016

You’ve heard of multitasking. But a better path to productivity is single tasking. Learn ten advantages you gain from doing one thing at a time.

Reality Blogs: What Are Your Writer’s “F” Words?

By Hayley Michaels | April 8, 2016

Do these three “F” words keep you from your writing success? Hayley shares how fear, frustration, and a lack of focus pull her off track … and what she does to put herself back on the path to her goals.

Reality Blog: What Do Cookies and Radishes Teach You About Momentum?

By Hayley Michaels | March 25, 2016

Relying on motivation is dangerous. It can leave you at the whim of emotional ups and downs. Instead focus on finding and keeping your momentum.

Reality Blog: Does Practice Make Perfect?

By Hayley Michaels | March 11, 2016

When it comes to learning persuasive writing skills, one exercise is to hand copy good sales letters. But does that kind of practice make perfect?

Reality Blog: Why You Need a Good Bio

By Hayley Michaels | February 26, 2016

Your writer bio gets used a lot … especially if publishing is one of the ways you attract clients. Use the 12 questions you find here to make sure your writer bio is as strong as possible.

Reality Blog: Six Steps To Nailing Your About Me Page

By Hayley Michaels | February 12, 2016

Your About Me page gives you a chance to “speak” to your prospects about who you are, what you do, why you do it, and what you’re like to work with.

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