Archives for Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

15 Minutes to Fame: Do You Have a Plan?

By Heather Robson | November 8, 2010

Sooner or later, freelance success all comes down to planning. Without a plan, you’re more likely to give up before you reach a success tipping point or stall on a project that is all-but-finished and never actually launch it. But, make a plan, mix in a little creativity and accountability, and big things can happen.

15 Minutes to Fame: Getting in a Marketing Mindset

By Heather Robson | November 2, 2010

For so many copywriters, marketing is their least favorite thing about being a freelancer. When you have to do your own marketing, it’s a bit like pulling teeth… only you’re the dentist and the patient. Adapting the right mindset about marketing can help. Find out what Wealthy Web Writer contributors have to say.

15 Minutes to Fame: Define Your Next Action

By Heather Robson | October 25, 2010

When you have multiple projects going – whether they’re for clients or for your own marketing campaign – it’s easy to feel overwhelmed. Use this one tip to make things feel more manageable. Plus, find out what you should do this next week to keep your own marketing efforts on track.

15 Minutes to Fame: Shameless Self Promotion

By Heather Robson | October 18, 2010

Are you too humble? We’re taught all through life that humility is a good thing. And it is. Humility makes you more likeable, it keeps you grounded, it helps you pay attention to the details, and it makes you more approachable. But, when it comes to marketing yourself, sometimes humility can shoot you in the foot. Sometimes, when you are marketing yourself, you have to toot your own horn.

15 Minutes to Fame: The Death in the Details

By Heather Robson | October 11, 2010

Have you ever heard the phrase, “The death is in the details?” Of course you have. And no matter what project you undertake, at some point that phrase becomes true. At some point, you have to take the time to think about the details of what you’re doing. This week make a plan to tackle the details of your business, so they don’t become the death of you.

15 Minutes to Fame: Do More in Less Time

By Heather Robson | October 4, 2010

We all do it… mistake activity for progress. Sometimes, you think just because you’re busy, you must be getting a lot done. But are you really? This week, Heather challenges you to look at when you work and why you work during the times you do. If you’re just fitting your work in where you can, you might be able to up your productivity by making a single, simple change.

15 Minutes to Fame — Finding Shortcuts

By Heather Robson | September 27, 2010

The word for the week is shortcut. Last week Cindy Cyr, Mindy Tyson McHorse, and Roy Furr all gave you shortcuts to writing better copy and landing clients. Some view shortcuts as a form of cheating, but really they’re just systems that you put in place to help you work faster and smarter. A well-used shortcut can lead to more effective results and bigger paychecks.

15 Minutes to Fame: Putting an End to Feast or Famine

By Heather Robson | September 21, 2010

In this week’s update discover what America’s Got Talent has to do with your Wealthy Web Writer success.

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