Archives for Lisa Christoffel


Lisa is an AWAI-verified online copywriter in the education and training industries, specializing in content marketing and SEO. She spent the first part of her career in global service management at a Fortune 500 company. She uses her experience in customer service as well as her many years volunteering in the public education space to provide her clients with high quality copywriting and content informed by years of experience in the industry.

Freelancing as a Second Job? Try These Tricks to Stay Focused

By Lisa Christoffel | January 2, 2019

Are your freelancing as a second job? If yes, you know you face some unique time management challenges. Here are four tricks you can use to stay focused and do more with the time you have.

Make a Habit of Reaching Your SMART Goals

By Lisa Christoffel | April 11, 2018

The thing all habits, good and bad, have in common, is that they short-circuit the need for willpower. By turning key success factors into habits, you can drastically increase your likelihood of achieving any goal. See how goals and habits can come together to create success.

Why Freelancers Need to Kill Their ANTS

By Lisa Christoffel | February 1, 2018

Automatic Negative Thoughts (ANTs) — when your brain starts predicting bad things, worrying and upsetting you unnecessarily — can be a productivity and confidence killer. Here’s how to step on those ANTs!

6 Dos and Don’ts to Project Confidence to Your Clients

By Lisa Christoffel | January 24, 2018

In a freelance business, you’ll work with clients you’ve never met in person. When you communicate, you want to be professional and confident. Here’s how to project that to your clients over the phone or email.

Five Ways to Say “Yes,” Even If You’re Only Feeling “Maybe”

By Lisa Christoffel | December 12, 2017

Saying “yes” to a project, even when you’re unsure can be a scary step. But there are questions you can ask yourself to help decide if saying yes is the smart thing to do or if it would be better to take a pass.