Archives for Melissa Gouty

Reading, writing, and the love of books has fueled Melissa Gouty since she was five, stoking a fire in her that burns hot every day. An award-winning former college professor, a columnist with more than 300 published pieces, an entrepreneur and a traveler, Melissa now crafts "Copy with Clout" from her "House that Lives in a Garden" where she resides with her husband, Bill, and two adopted shelter dogs, Zoey and Ella.

How B2B Companies Use Social Media and How You Can Help Them Do It Better

By Melissa Gouty | February 10, 2021

B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.

How to Get Maximum Social Media Results with Tailored Posts

By Melissa Gouty | December 9, 2020

With any social media strategy, you’ll see more success if you tailor your posts for each platform. Here’s what you need to know for the top four…

Emojis in Lollipop Form

Simple, Secret Weapon for Better Response Rates

By Melissa Gouty | January 8, 2020

People process visual input much faster than words. There’s a simple way to immediately boost the appeal of your email and social media messages and increase response. Find out how…

Networking Concept

Casting a Wider Net: 5 Truths About Networking for Freelancers

By Melissa Gouty | October 9, 2019

Networking is a proven way to put yourself in front of prospects and can yield big results. Use these five networking tips for freelancers to get started.

How to Grow Your Business by Becoming a “Gift Horse”

By Melissa Gouty | June 12, 2019

Giving gifts to clients can help you grow your writing business. When you say thank you through a gift, you actually deepen your client relationships in four important ways. Find out what they are…

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