Archives for Michele Peterson


I'm a Freelance Direct-Response Copywriter specializing in web content and social media. I help clients attract new prospects, get new customers, and retain existing clients with engaging web content and strategic social media. I'm a Master Networker, having attended 400+ networking events in the past 3 years. AND I'm a proud Baseball Mom, Wine Wife, and BBQ Daughter who loves Christmas, Disneyland, and rescue dogs.

Social Media SEO: 5 Steps to Make It Easier for Your Ideal Audience to Find You

By Michele Peterson | November 21, 2018

By optimizing your social media content for search, you’ll make it easier for your ideal audience to find you. And once they find you, that brings them one step closer to hiring you.

Are You Attracting the Wrong Audience With Your Social Media Content?

By Michele Peterson | October 10, 2018

If you’re using social media to market your web-writing business, the social media audience you’re attracting matters. Many writers make a common mistake and miss the mark on their target audience. See what you should be posting to attract clients.

Social Media Marketing for Web Copywriters: Are You Posting Too Much or Too Little?

By Michele Peterson | September 19, 2018

Social media marketing is a smart strategy for web copywriters, but to be successful, there are some nuances it is important to understand… like how often you should post on which networks and what kinds of posts work best for different marketing goals.

How to Use Direct Messaging for Social Media Marketing Success

By Michele Peterson | August 22, 2018

Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging. See how to use direct messaging to connect with and land clients.

Hosting a Local Live Event for Leads

By Michele Peterson | July 18, 2018

Host your own local live event to deliver high value to hot prospects. See how this marketing strategy works in a first hand account… from organizing the event to following up to converting prospects into clients.

5 Creative Ways to Say “Thank You”

By Michele Peterson | June 27, 2018

Saying thank you to your clients is good manners. That’s obvious. But it’s also smart business. See how you can make your thank you’s stand out and make your clients feel truly special.

The One Landing Page to Publish, Even Before You Have a Full-Blown Website

By Michele Peterson | May 23, 2018

Even if you don’t have a website, you can start using a lead generation landing page to attract potential clients and help them get to know, like and trust you. This is a system you could set up in a day or two.

The Single Most Critical — and Common — Mistake in Getting Clients

By Michele Peterson | April 25, 2018

Eighty percent of freelance writers make a critical mistake when it comes to landing clients — they don’t practice good client follow up. Inside you’ll learn how to set up a follow up system that is friendly and provides value… and helps land you more clients.