Archives for Michele Peterson


I'm a Freelance Direct-Response Copywriter specializing in web content and social media. I help clients attract new prospects, get new customers, and retain existing clients with engaging web content and strategic social media. I'm a Master Networker, having attended 400+ networking events in the past 3 years. AND I'm a proud Baseball Mom, Wine Wife, and BBQ Daughter who loves Christmas, Disneyland, and rescue dogs.

20 Essential Email Marketing Stats Copywriters Need to Know

By Michele Peterson | April 8, 2020

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

A Lime Amidst Oranges - Stand Out in a Crowd

20 Ways to Stand Out As a Professional Web Copywriter in 2020

By Michele Peterson | March 18, 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

By Michele Peterson | February 19, 2020

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

conversation with a client - handshake

How to Have Hard Conversations with Clients

By Michele Peterson | January 22, 2020

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

How to Stockpile Content for a Rainy Day

By Michele Peterson | December 18, 2019

Create future content when you have the time to spare and you’ll set yourself up for consistent marketing and steady income. Here’s how it works…

audio microphone on a blue background

WIIFM As a Web Writer

By Michele Peterson | November 13, 2019

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

conversation with a client - handshake

Your Web-Writing Business Isn’t a Drive-Thru, So Stop Being an Order-Taker

By Michele Peterson | August 28, 2019

It’s much better — and more profitable — to be a consultant rather than a commodity. The good news is that you have what it takes right now to make the shift to the role of expert consultant.

A 4-Part Strategy for Copywriters Who Want More Referrals

By Michele Peterson | July 17, 2019

Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you? The latter will shorten your sales cycle and bring in higher quality clients.

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