Archives for Michele Peterson


I'm a Freelance Direct-Response Copywriter specializing in web content and social media. I help clients attract new prospects, get new customers, and retain existing clients with engaging web content and strategic social media. I'm a Master Networker, having attended 400+ networking events in the past 3 years. AND I'm a proud Baseball Mom, Wine Wife, and BBQ Daughter who loves Christmas, Disneyland, and rescue dogs.
Three people with their hands in the middle, ready for a celebration cheer

Why Niched Content Is a Win-Win-Win

By Michele Peterson | September 22, 2021

When you write niched content for your clients, you get more work, their customers get more relevant information, and they get more sales. Win, win, win!

Why You Make More Money by Not Selling

By Michele Peterson | August 11, 2021

Focus on serving instead of selling to learn more about what your prospect needs, show them you care about their success, and land more work as a result.

How to Make It Easy for People to Send You Referrals

By Michele Peterson | July 21, 2021

Getting more referrals is a fast way to grow your business. See how to make it easier for the people in your network to send referrals your way.

Dog in glasses laying on a notebook

Say Yes, Then Figure It Out

By Michele Peterson | June 16, 2021

If you want to create more opportunity as a writer, you need to start saying yes to opportunity… even if you’re inexperienced. You can figure it out!

13 Marketing Seeds for Web Writers to Plant

By Michele Peterson | May 19, 2021

If you want your web-writing business to grow, you need to begin planting your marketing seeds now. This will lead to a steady stream of clients later.

How to Set Realistic Goals and Find Time to Achieve Them

By Michele Peterson | April 21, 2021

Achieving goals boils down to two things — setting realistic goals and them setting aside time to work on them. Here, you’ll find useful tips for doing both.

Quarterly Checkups Keep the Fire Lit Under Your Goals

By Michele Peterson | March 10, 2021

Having goals to work toward helps ensure your success. It’s even better when you review those goals regularly. Use quarterly checkups to stay motivated.

5 Things to Renew Your Enthusiasm for Web Writing When You’re in a Rut

By Michele Peterson | February 17, 2021

Are you stuck in a rut with your writing? It’s not writer’s block. You’re just not enjoying it. Try these five ways to renew your enthusiasm for writing.

Scroll to Top