Archives for Michele Peterson


I'm a Freelance Direct-Response Copywriter specializing in web content and social media. I help clients attract new prospects, get new customers, and retain existing clients with engaging web content and strategic social media. I'm a Master Networker, having attended 400+ networking events in the past 3 years. AND I'm a proud Baseball Mom, Wine Wife, and BBQ Daughter who loves Christmas, Disneyland, and rescue dogs.
Checking email in the morning - common email messages

3 of the Most Common Email Messages Clients Ask for… and How to Over-Deliver on Each

By Michele Peterson | September 16, 2020

There are 3 common email messages clients will ask you to write. Master the tricks of over-delivering on these messages and keep your clients coming back.

A woman checking her accounts online

How to Figure Out How Long a Copywriting Project Will Take You… So You Can Manage Your Time Accordingly

By Michele Peterson | August 19, 2020

When you’re working as a freelance web writer, you need a plan for how to estimate project time. Then you can set sensible fees that will have you earning the living you desire. These tips will help you get there.

Updating Your Website: How Often and What Makes the Most Impact

By Michele Peterson | July 8, 2020

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

Working like a boss - How to Be Everywhere in Your Niche

How to Be Everywhere in Your Niche

By Michele Peterson | June 10, 2020

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

Email Symbol on an Orange Background

The Secret to Writing Emails People Will Open and Read

By Michele Peterson | May 27, 2020

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

Emojis in Lollipop Form

An Easy 3-Part Social Media Marketing Plan for Web Writers

By Michele Peterson | April 29, 2020

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

20 Essential Email Marketing Stats Copywriters Need to Know

By Michele Peterson | April 8, 2020

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

A Lime Amidst Oranges - Stand Out in a Crowd

20 Ways to Stand Out As a Professional Web Copywriter in 2020

By Michele Peterson | March 18, 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

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