Archives for Michele Peterson


I'm a Freelance Direct-Response Copywriter specializing in web content and social media. I help clients attract new prospects, get new customers, and retain existing clients with engaging web content and strategic social media. I'm a Master Networker, having attended 400+ networking events in the past 3 years. AND I'm a proud Baseball Mom, Wine Wife, and BBQ Daughter who loves Christmas, Disneyland, and rescue dogs.

Updating Your Website: How Often and What Makes the Most Impact

By Michele Peterson | July 8, 2020

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

Working like a boss - How to Be Everywhere in Your Niche

How to Be Everywhere in Your Niche

By Michele Peterson | June 10, 2020

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

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The Secret to Writing Emails People Will Open and Read

By Michele Peterson | May 27, 2020

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

Emojis in Lollipop Form

An Easy 3-Part Social Media Marketing Plan for Web Writers

By Michele Peterson | April 29, 2020

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

20 Essential Email Marketing Stats Copywriters Need to Know

By Michele Peterson | April 8, 2020

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

A Lime Amidst Oranges - Stand Out in a Crowd

20 Ways to Stand Out As a Professional Web Copywriter in 2020

By Michele Peterson | March 18, 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

By Michele Peterson | February 19, 2020

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

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How to Have Hard Conversations with Clients

By Michele Peterson | January 22, 2020

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

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