Archives for Michele Peterson
Finding your social media balance when it comes to what you post on your personal profiles versus your professional ones is key. When you do it right, you’ll receive more referrals and attract clients who are a better fit.
By optimizing your social media content for search, you’ll make it easier for your ideal audience to find you. And once they find you, that brings them one step closer to hiring you.
If you’re using social media to market your web-writing business, the social media audience you’re attracting matters. Many writers make a common mistake and miss the mark on their target audience. See what you should be posting to attract clients.
Social media marketing is a smart strategy for web copywriters, but to be successful, there are some nuances it is important to understand… like how often you should post on which networks and what kinds of posts work best for different marketing goals.
Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging. See how to use direct messaging to connect with and land clients.
Host your own local live event to deliver high value to hot prospects. See how this marketing strategy works in a first hand account… from organizing the event to following up to converting prospects into clients.
Saying thank you to your clients is good manners. That’s obvious. But it’s also smart business. See how you can make your thank you’s stand out and make your clients feel truly special.
Even if you don’t have a website, you can start using a lead generation landing page to attract potential clients and help them get to know, like and trust you. This is a system you could set up in a day or two.
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