Archives for Nick Usborne


An award winning copywriter and direct response marketing, Nick Usborne made the switch to copywriting exclusively for the Web in 1997 and is a leading expert in the industry.
Old typewriter with Tips from A to Z

12 Ways to Start Improving Your Web Copy Skills

By Nick Usborne | April 17, 2019

April 24, 2019: Writing for the Web is different than traditional sales writing. In this event, Nick Usborne shares 12 tips to help you increase your web copy conversions.

Friends holding social media thought bubble signs

Achieve Your Dreams Faster by Being a “Just-in-Time” Social Media Writer

By Nick Usborne | March 13, 2019

There’s one writing skill which all but guarantees you a continuous flow of income from every client you work with. And it puts you in daily (or near daily) contact with your clients, which makes you invaluable to them.

5 Tips on Writing Short-Form Copy for Social Media

By Nick Usborne | November 28, 2018

Short copy is a big deal when you’re writing for social media. And this is an area your clients need help with. Discover five ways you can write effective short-form copy.

How to Research Your Audience Online – and Use What You Learn to Write Stronger Web Copy

By Nick Usborne | June 19, 2018

Recorded: June 19, 2018: In this live interview with Nick Usborne, you’ll learn how to research your audience online, including what to look for and where to find it. Use what you learn here to start immediately writing stronger web copy.

When a Client Says You Charge Too Much — Video Quick Tip

By Nick Usborne | November 29, 2017

What do you do when a prospect says your rates are too high? Nick Usborne looks at this question from a few different angles and shows you how to handle it when a potential client pushes back against what you charge.

First Person or Third Person? A Video Quick Tip

By Nick Usborne | November 8, 2017

When writing your professional freelance web-writing website, what point of view should you use? Learn the answer in this quick tip video with Nick Usborne.

A “Choosing Your Niche” Question – Video Quick Tips

By Nick Usborne | November 1, 2017

Choosing a niche… it’s a simple question that stymies so many writers. In this video quick tip, Nick Usborne provides a fast rundown of key considerations you should review as your zero in on your niche.

Give Yourself an Unfair Advantage – Video Quick Tip

By Nick Usborne | October 25, 2017

In this video quick tip, Nick Usborne shares a simple way that you can give your writing an unfair advantage when it comes to attracting traffic.