Archives for Jean Baliko


Track Your Results With Google Analytics

By Jean Baliko | September 25, 2013

Recorded: September 25th, 2013Understanding web metrics can give you key insights into how website visitors behave. On your own site, this can help you to attract more traffic and to gain more leads.

Marketing Metrics Basics: Taking the Fear Out of Using Excel

By Jean Baliko | September 18, 2013

An Excel spreadsheet is a handy tool for tracking your progress or expenses. Today’s Marketing Metrics article gives you basics for using Excel.

Installing Google Analytics on Your WordPress Website

By Jean Baliko | July 30, 2013

Tracking the results of your marketing efforts is key. This step-by-step guide shows you how to install Google Analytics on your WordPress website.

Marketing Metrics: 5 Already-Done-for-You Email Metrics

By Jean Baliko | June 25, 2013

Marketing metrics help you demonstrate the results you’re delivering to your client. Use these five easy email metrics to track your next email campaign.

Four Easy Marketing Metrics

By Jean Baliko | June 11, 2013

Recorded: June 11th, 2013Looking for ways to prove your value to your clients? Jean Baliko shows you three simple marketing metrics you can collect from Google to demonstrate your value.

Use These 3 Key SEO Marketing Metrics to Increase Your Client’s Website Conversion Rate

By Jean Baliko | May 7, 2013

Understanding SEO marketing metrics can help you show your client how the work you do is improving results and boosting the bottom line.

Marketing Metrics Basics for Copywriters: The Starter Package

By Jean Baliko | April 2, 2013

Marketing metrics help you track results for your business or for your clients. You’ll gain clues to what’s working, what’s not, and what could be better.

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