Archives for Michele Peterson


Michele Peterson is a direct response web copywriter, online marketing strategist, speaker, and coach. She draws on 20+ years of sales and marketing experience to help her clients tell their stories, engage their audience, and make more money. On a personal note, she’s the wife of a winemaker, baseball mom, back pain survivor, SF Giants fan, former cheerleader, gardener, master networker, tech geek, avid reader, and fan of all things Disney.

What Happened When I Took a 1-Day Writer’s Retreat to Work on My Business

By Michele Peterson | August 2, 2017

Taking a writer’s retreat to work on your business is an effective way to get a lot done in a single go… and to build your momentum. Here is one writer’s experience… along with a few valuable lessons.

A 9-Step System for Using Facebook Live to Promote Your Web-Writing Services

By Michele Peterson | June 14, 2017

Live streaming video through social media is hot right now. It’s a great way to attract more traffic and build credibility. Here are tips for Facebook Live.

7 Reasons Why You Should Send Newsletters to Your Clients and Prospects

By Michele Peterson | May 10, 2017

When you send newsletters to your web-writing clients and prospects, you’ll show your skill and keep yourself at top of mind. The result? More projects.

How to Leverage One Successful Web-Writing Project Into Multiple Paychecks

By Michele Peterson | April 12, 2017

Why get paid once from each client when you could receive multiple paychecks? You save on marketing efforts and stress while increasing your earning power. See how it’s done.

The Danger of Falling in Love With One Major Client… and What You Can Do About It

By Michele Peterson | March 22, 2017

Focusing on one major client can cause problems in your freelance writing business. Learn to recognize when your in the danger zone and what to do about it.

How to Connect with Influencers in Any Industry

By Michele Peterson | February 22, 2017

When you connect with influencers in your industry, you’ll benefit your writing business in many ways from boosting credibility to opening up opportunities.

3 Easy Steps to Finding Influencers in Any Industry

By Michele Peterson | January 25, 2017

Finding influencers and making connections with them is an important part of social media and content marketing. Here’s how to locate them in your industry.

5 Ways to Find More Time to Grow Your Freelance Web-Writing Business

By Michele Peterson | November 16, 2016

Finding time to dedicate to growing your business can seem impossible. The time is there in your day. You just have to know where to look and how to use it. Here, you’ll find five steps to help you do this.

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