Archives for Michele Peterson


Michele Peterson is a direct response web copywriter, online marketing strategist, speaker, and coach. She draws on 20+ years of sales and marketing experience to help her clients tell their stories, engage their audience, and make more money. On a personal note, she’s the wife of a winemaker, baseball mom, back pain survivor, SF Giants fan, former cheerleader, gardener, master networker, tech geek, avid reader, and fan of all things Disney.

31 Things You Can Do in 30 Minutes Or Less to Market Your Freelance Web-Writing Services

By Michele Peterson | October 5, 2016

As a freelancer, it’s easy to let your marketing slip to the back burner. But you change that by taking smaller steps more often. Here are 31 ideas to get you started.

5-Step Revision Process for Stronger Copy

By Michele Peterson | February 17, 2016

A writer’s job is to clearly communicate an idea, a message, a story. A strong revision process will help make sure your copy is clear and easy to read.

7 Strategies for Increasing Website Engagement

By Michele Peterson | February 3, 2016

The longer someone stays on a site, the more often they visit, the more likely they’ll become a buyer. Increasing website engagement achieves this goal.

What to Do When Your Client Doesn’t Have Clear Marketing Goals

By Michele Peterson | October 14, 2015

Sometimes you take on a project where your client doesn’t have clear marketing goals. These 6 questions help you find the right target and increase your value.

5 Ways to Use Social Media to Research Your Audience

By Michele Peterson | September 2, 2015

Social media gives you a perfect way to learn about your audience, which will strengthen your writing. Learn about social media audience research here.

How to Use Workshops to Land Clients

By Michele Peterson | July 15, 2015

As a web writer, you can use workshops to target, connect with, and land great clients. But there are a couple of tricks to making this strategy work.

Get Better Self-Marketing Results Using List Segmentation

By Michele Peterson | June 17, 2015

Your clients segment their lists for better targeting, and you should, too. Take 4 easy steps to better self promotion results through list segmentation.

What to Do When Your Professional Web Writing Demands Multiple Personalities

By Michele Peterson | May 27, 2015

When you’re writing for the web, learning to capture your client’s voice is essential. Use these five steps to nail it … and nail your next project!

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