Archives for Michele Peterson


Michele Peterson is a direct response web copywriter, online marketing strategist, speaker, and coach. She draws on 20+ years of sales and marketing experience to help her clients tell their stories, engage their audience, and make more money. On a personal note, she’s the wife of a winemaker, baseball mom, back pain survivor, SF Giants fan, former cheerleader, gardener, master networker, tech geek, avid reader, and fan of all things Disney.

No More “Quick Fix” Marketing!

By Michele Peterson | January 14, 2015

If you’re unhappy with the results you’re getting from your marketing, you have to change what you’re doing. Here’s a method for better marketing.

Conducting an On-the-Spot Site Audit

By Michele Peterson | July 30, 2014

An on-the-spot site audit can be intimidating … or it can be a great way to show a potential client what you know and what you can do for their business.

arrows reaching everywhere

Gain Followers and Exposure by Tweeting at Live Events

By Michele Peterson | March 12, 2014

Tweeting at live events is a great way for web writers to gain exposure and to promote their service. Learn effective Tweeting strategies.

What the Wine Industry Teaches About Landing Clients

By Michele Peterson | February 12, 2014

Do you know what the wine industry teaches about landing clients? They have a standard sales funnel that can work for your web-writing business.

Go From Busy to Productive in 3 Easy Steps

By Michele Peterson | November 13, 2013

Is your workspace too “busy” to be productive? Michele Peterson’s three organizing tips will help make every square foot work for you.

7 Ways To Be a Champion by Going the Extra Mile

By Michele Peterson | September 25, 2013

Going the extra mile is a way to set yourself apart with your clients. Learn how developing a champion mindset can build your success.

How to Talk About Yourself WITHOUT Scaring Your Audience

By Michele Peterson | August 14, 2013

When it comes to landing clients knowing how to talk about yourself, your skills, and the services you offer is critical. Use these five steps for success.

The 3 P’s of Successful Networking

By Michele Peterson | July 10, 2013

The first step to successful network is to be prepared. When you’re prepared, you’re better equipped to handle whatever comes your way. Find out the next two steps when you read on…

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