Archives for John Torre
High-quality copy tells an enchanting story. It entertains the readers, resonates with their wants, needs, and desires, and compels them to take a desired action. Use these nine tips to get you there.
Developing a marketing mindset means figuring out how to present yourself and the unique skills and abilities you bring to the table. Remember, there’s no one quite like you!
When it comes to approaching a writing project, you have a number of choices. Explore nine different approaches to space ads and direct mail along with an example of each.
It takes hard work to be successful. But in addition to that, you can take steps and implement protocols that will give you that competitive edge you’re looking for when selling your writing services.
Learning to inspire your creative process gives you access to your imagination on demand. You’ll be able to come up with big ideas and write better copy when and where you need to.
When you need to position a product so it stands out from a crowd of competitors, there are proven approaches you can take, like the four you’ll find here.
Writing copy that communicates is key to the success of whatever you’re working on. Communication leads to understanding, sign-ups, sales, and word-of-mouth business.
If you’re writing copy to sell high-priced products, you’ll need to be very thoughtful in the way you construct your sales argument. These seven tips will help boost results.