Archives for John Torre
Learning to write a content series can help you deliver better readership to your clients. And that can add value to your web writing and content writing services.
Try incorporating a simple hierarchy of design strategies in every sales piece you write, whether it is for print or Web. It will make reading — and making the sale — much easier.
When writing a website homepage, your goal is to have people quickly understand what the site is about. Aim for clarity and simplicity, and stay focused on helping each visitor.
Remember, learning new stuff is easy — sometimes too easy. Being self-disciplined with your time and attention, so you can apply what you’ve learn is a lot harder. Check out these tips to help…
Part of running a writing business is prospecting for clients. And one way to do that is send email. Take a look at first sentences that work and don’t work when writing a prospecting email.
Online audiences are more responsive to a voice that is honest and sincere. Try the face-to-face test to see if your copy reads the way you intend, like one person talking to another.
An increase of just one or two percent in the conversion rate on a sales page can translate into a big increase in bottom line. Focus on three easy improvements you can make to create a better-converting sales page.
It doesn’t take long to realize that the initial questions you ask for one project are very similar to the questions you’ll ask for the next project. Start building a checklist to help you collect the best source material from your client. These questions will get you started…