Archives for John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Social Media Needs to Be More Than Just a Sales Hook

By John Torre | November 8, 2018

Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue about what the social web is about. They try to use it for generating sales instead of focusing on its true purpose… to make connections.

12 Steps to Creating a Successful Direct Mail Package

By John Torre | November 1, 2018

When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.

Why Writing Honest Copy Will Always Lead to Better Copy

By John Torre | October 25, 2018

A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.

Tips for Incorporating Testimonials in Your Sales Copy

By John Torre | October 18, 2018

Most prospects want to let someone else try your product before they do. You can lend your sales package credibility by including the positive things existing customers say. Use these tips for effectively incorporating testimonials into your sales copy.

Tips for Being a Great Online Copywriter

By John Torre | October 11, 2018

To become a great online copywriter, embrace the fundamentals. Get to know your audience. Deliver on your promises. And learn how digital marketing is different than selling in print.

How to Put Together a Strong Order Device

By John Torre | October 4, 2018

A good percentage of readers will look at the order device of a sales package first before reading anything else. Make your order device effective using these nine tips.

Tips for Conducting a Good Interview

By John Torre | September 27, 2018

Conducting an interview can be tricky. When you do it well, you can uncover all sorts of great information to strengthen your writing. Check out these tips for improving your next interview.

Questions to Ask When Writing a Financial Promotion

By John Torre | September 20, 2018

When writing a sales package for a financial product, or for any product, there are several key questions you want to ask before agreeing to the project… and definitely before you begin writing.