Archives for John Torre
Your clients look for a lot of things in a writer, but one thing will always be important. The results your words bring in. Use these seven ideas to improve copy conversion rates.
There are essentially three factors that lead to rapid business growth. When you understand each, you’ll positioned to help your clients to succeed… and even exceed their goals. That will make you a hero, and bring more work your way.
Remote communication can be tough, but it’s better to spend your time on effective communication than to let a misunderstanding affect your or another team member’s performance.
Ask any of your clients what they’d like most in the world, and they’ll probably tell you they want more leads, more sales, more customers. And that starts with more traffic to their website.
During times of uncertainty, like we’re facing now, nonprofits need to focus on staying connected with their donors, be up front and honest about future needs, collaborate with worthwhile causes, and spend their marketing dollars wisely.
Part of successful writing is being able to meet reader expectations. Explore five content issues that will help you keep those expectations in mind, and deliver a better result for your client.
Whether your goal is to sell a product directly from a client’s landing page, ask visitors to download a free white paper, or promote a webinar or demonstration, higher conversion rates are better!
Clayton Makepeace’s copy secrets have the power to take your copy from good to great. Learn to use 21 of his most powerful secrets for better copy right here…