Archives for John Torre
There are eight elements of persuasive writing that you should work to include in every promotional piece you write. When you do, you’ll see your response rates soar, and you’ll grow a list of happy clients who keep coming back.
What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…
Choosing the right premium to include with your offer can make a huge difference in your response rate. See why some premiums work and other premiums fall flat…
Whether you’re writing copy online or offline, there are five basic questions you need the answers to before you try to make a sale.
There’s a huge opportunity in the industrial sector, but what if you don’t have a technical background? Put these nine suggestions into practice every time you’re writing to a technical audience and you’ll seal your reputation as a top industrial copywriter.
Every writer — from the weekend warrior to the daily grinder — has grappled with it at one time or another. Use these tips for overcoming writer’s block.
Different people have different decision-making styles. If you understand how your target audience makes decisions, you can tailor your sales argument to work with their natural style.
Your audience has three dimensions of thought, and the better you can tap into their existing thoughts, the better your copy will resonate with them and the better your results will be.