Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

The Importance of Setting Goals and Objectives Before Writing

By John Torre | December 13, 2018

The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.

Acknowledge and Deal With Your Prospect’s Primary Objection

By John Torre | December 6, 2018

The way to approach a sales objection is to meet it head-on. Learn to identify prospect objections and then overcome them in your copy in an honest, straightforward way.

Tips for Writing an Effective Postscript

By John Torre | November 29, 2018

Writing an effective postscript for your sales message gives you the opportunity for one final push to close the deal. And it gives you a way to appeal to people who scan your messages.

Tips for Working with a Graphic Designer

By John Torre | November 22, 2018

Graphic design, whether online or in print, can impact the results you get from your writing. So working with a graphic designer on the finished product just makes sense.

10 Steps to Creating The Writer’s Life You Want

By John Torre | November 15, 2018

When it comes to building your dream life, you have to be the architect… the engineer… the project manager… and more. Here 10 things to keep in mind as you craft the life you’ve been dreaming of.

Social Media Needs to Be More Than Just a Sales Hook

By John Torre | November 8, 2018

Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue about what the social web is about. They try to use it for generating sales instead of focusing on its true purpose… to make connections.

12 Steps to Creating a Successful Direct Mail Package

By John Torre | November 1, 2018

When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.

Why Writing Honest Copy Will Always Lead to Better Copy

By John Torre | October 25, 2018

A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.