Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.
Working at home on a laptop - Improving copy

7 Simple Ways to Improve Copy Conversion

By John Torre | June 25, 2020

Your clients look for a lot of things in a writer, but one thing will always be important. The results your words bring in. Use these seven ideas to improve copy conversion rates.

Client meeting - Overcoming client difficulties

Three Key Considerations to Assure Rapid Business Growth

By John Torre | June 18, 2020

There are essentially three factors that lead to rapid business growth. When you understand each, you’ll positioned to help your clients to succeed… and even exceed their goals. That will make you a hero, and bring more work your way.

8 Tips for Improving Team Communication When Working Remotely

By John Torre | June 11, 2020

Remote communication can be tough, but it’s better to spend your time on effective communication than to let a misunderstanding affect your or another team member’s performance.

7 Affordable Ways to Drive Traffic to Your Website

By John Torre | June 4, 2020

Ask any of your clients what they’d like most in the world, and they’ll probably tell you they want more leads, more sales, more customers. And that starts with more traffic to their website.

5 Strategies for Serving Your Nonprofit Clients Through Trying Times

By John Torre | May 28, 2020

During times of uncertainty, like we’re facing now, nonprofits need to focus on staying connected with their donors, be up front and honest about future needs, collaborate with worthwhile causes, and spend their marketing dollars wisely.

Woman at a laptop drinking tea

5 Disciplines to Help You Meet Reader Expectations

By John Torre | May 21, 2020

Part of successful writing is being able to meet reader expectations. Explore five content issues that will help you keep those expectations in mind, and deliver a better result for your client.

Laptop with graph showing increase

9 Tips for Increasing Landing Page Conversion Rates

By John Torre | May 14, 2020

Whether your goal is to sell a product directly from a client’s landing page, ask visitors to download a free white paper, or promote a webinar or demonstration, higher conversion rates are better!

Clayton Makepeace’s 21 Secrets of Great Sales Copy

By John Torre | May 7, 2020

Clayton Makepeace’s copy secrets have the power to take your copy from good to great. Learn to use 21 of his most powerful secrets for better copy right here…

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