Archives for John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Use Content Series to Boost Readership and Sales

By John Torre | April 18, 2019

Learning to write a content series can help you deliver better readership to your clients. And that can add value to your web writing and content writing services.

Creating Graphics

5 Design Strategies That Help Ramp Up Sales

By John Torre | April 11, 2019

Try incorporating a simple hierarchy of design strategies in every sales piece you write, whether it is for print or Web. It will make reading — and making the sale — much easier.

Tips for Writing a Website Homepage

By John Torre | April 4, 2019

When writing a website homepage, your goal is to have people quickly understand what the site is about. Aim for clarity and simplicity, and stay focused on helping each visitor.

Woman at computer, overwhelmed with too much to do

How to Eliminate Analysis Paralysis

By John Torre | March 28, 2019

Remember, learning new stuff is easy — sometimes too easy. Being self-disciplined with your time and attention, so you can apply what you’ve learn is a lot harder. Check out these tips to help…

Approaches to Avoid When Writing a Prospecting Email… and What to Do Instead

By John Torre | March 21, 2019

Part of running a writing business is prospecting for clients. And one way to do that is send email. Take a look at first sentences that work and don’t work when writing a prospecting email.

Can Your Online Copy Pass the Face-to-Face Test?

By John Torre | March 14, 2019

Online audiences are more responsive to a voice that is honest and sincere. Try the face-to-face test to see if your copy reads the way you intend, like one person talking to another.

3 Elements Every Online Sales Page Needs to be Successful

By John Torre | March 7, 2019

An increase of just one or two percent in the conversion rate on a sales page can translate into a big increase in bottom line. Focus on three easy improvements you can make to create a better-converting sales page.

Old typewriter with Tips from A to Z

A Useful Checklist for Collecting Source Material from Your Client

By John Torre | February 28, 2019

It doesn’t take long to realize that the initial questions you ask for one project are very similar to the questions you’ll ask for the next project. Start building a checklist to help you collect the best source material from your client. These questions will get you started…