The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.
Graphic design, whether online or in print, can impact the results you get from your writing. So working with a graphic designer on the finished product just makes sense.
When it comes to building your dream life, you have to be the architect… the engineer… the project manager… and more. Here 10 things to keep in mind as you craft the life you’ve been dreaming of.
When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.
A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.