Archives for John Torre
Understanding prospective clients is key to successful sales interactions. The better you know your prospect, the better your sales pitch will be and the more you’ll earn for your services. Use these tips to help…
Writer’s block happens for all sorts of reasons. For web writers, it’s often the desire for the writing to be perfect… while still completing the assignment on time. What you need is a way to move forward, even when it feels impossible…
Email is a staple of business communication. It’s often where you make your first impression with a client. The 10 suggestions for email etiquette will help you come across as the polished professional you are.
Growing a successful copywriting business is no different than any other business — you need to ensure a steady flow of work. The easiest way to do that is to make sure your clients like working with you.
One of the most effective things you can do in your copy is to make your prospect feel important. Discover simple ways to make that happen by tapping into Dale Carnegie’s philosophy.
Interviewing an expert can take you in directions you might never have thought to follow. Discover five suggestions you can use to conduct better interviews for more effective project research.
A compelling offer can easily boost the response to your copy by 20 percent, 30 percent, or more. It can increase the average sale amount, too. See what goes into creating an irresistible offer…
The business-to-business sector is starved for good copywriters who understand the differences between B2B and B2C. Learn the key differences and start landing B2B clients.