Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

9 Facts That Will Help You Understand Prospective Clients

By John Torre | December 5, 2019

Understanding prospective clients is key to successful sales interactions. The better you know your prospect, the better your sales pitch will be and the more you’ll earn for your services. Use these tips to help…

14 Tips for Banishing Writer’s Block

By John Torre | November 28, 2019

Writer’s block happens for all sorts of reasons. For web writers, it’s often the desire for the writing to be perfect… while still completing the assignment on time. What you need is a way to move forward, even when it feels impossible…

10 Tips to Improve Email Etiquette for Business Communications

By John Torre | November 21, 2019

Email is a staple of business communication. It’s often where you make your first impression with a client. The 10 suggestions for email etiquette will help you come across as the polished professional you are.

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How to Be Easy to Work with so Clients Hire You Again and Again

By John Torre | November 14, 2019

Growing a successful copywriting business is no different than any other business — you need to ensure a steady flow of work. The easiest way to do that is to make sure your clients like working with you.

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Applying Dale Carnegie’s Principles to Make Your Prospect Feel Important

By John Torre | November 7, 2019

One of the most effective things you can do in your copy is to make your prospect feel important. Discover simple ways to make that happen by tapping into Dale Carnegie’s philosophy.

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5 Things You Need to Do Before Conducting an Interview

By John Torre | October 31, 2019

Interviewing an expert can take you in directions you might never have thought to follow. Discover five suggestions you can use to conduct better interviews for more effective project research.

8 Tips for Creating an Irresistible Offer

By John Torre | October 24, 2019

A compelling offer can easily boost the response to your copy by 20 percent, 30 percent, or more. It can increase the average sale amount, too. See what goes into creating an irresistible offer…

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7 Key Differences Between Business and Consumer Sales

By John Torre | October 18, 2019

The business-to-business sector is starved for good copywriters who understand the differences between B2B and B2C. Learn the key differences and start landing B2B clients.

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