Archives for John Torre
Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue about what the social web is about. They try to use it for generating sales instead of focusing on its true purpose… to make connections.
When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.
A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.
Most prospects want to let someone else try your product before they do. You can lend your sales package credibility by including the positive things existing customers say. Use these tips for effectively incorporating testimonials into your sales copy.
To become a great online copywriter, embrace the fundamentals. Get to know your audience. Deliver on your promises. And learn how digital marketing is different than selling in print.
A good percentage of readers will look at the order device of a sales package first before reading anything else. Make your order device effective using these nine tips.
Conducting an interview can be tricky. When you do it well, you can uncover all sorts of great information to strengthen your writing. Check out these tips for improving your next interview.
When writing a sales package for a financial product, or for any product, there are several key questions you want to ask before agreeing to the project… and definitely before you begin writing.