Archives for John Torre
Any client that hires you is looking for one thing and one thing only — a specific desired result. Follow the steps you find here and start delivering what your clients expect.
Change is good and when you keep up with industry changes, it brings an unlimited source of copywriting opportunities and a chance to offer valued, knowledgeable services to your clients.
Getting hired for projects is something that you need to know how to do if you want to succeed as a freelancer. Learning to communicate your value and credibility is essential. Here are eight tips to help you do that…
Although there are volumes of books written on the art of effective fundraising, here are some major points to keep in mind as you hone your skills in this lucrative niche…
The success of many of our business activities comes down to how well we listen. And that is especially true for a copywriter conducting an interview…
Remember, the most important thing about any email list is quality. Here are 10 ways to quickly build up a quality email list to provide repeat sales…
Most copywriters assume the purpose of a headline is to grab the reader’s attention. And that is certainly a large part of it. But there’s more to it than that. See the deeper roles a good headline can play.
In today’s market, readers are skeptical. How do break through the walls of a reader’s disbelief and write credible copy that is persuasive? John Torre shares credibility-building elements to include in your persuasive copy.