Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Avoid These Bad Habits When Writing Web Content

By John Torre | June 13, 2019

There’s a lot of bad content online. Low quality. Not relevant. You don’t want to add to it. Avoid producing bad content by sidestepping these four habits when writing your web pages…

Developing the Right Mindset for Direct Response Work

By John Torre | June 6, 2019

The key to greater responses, a strong Return on Investment, more sales, and higher profits lies with developing a direct-response mindset in both offline and online marketing channels.

Business man holding his head in his hands

The 5 Habits of Lazy Web Writers and Marketers

By John Torre | May 30, 2019

The best web content takes time to create. It should be fresh and unique and more focused on meeting your audience’s needs than appealing to search engines or specific social media platforms.

4 Simple Questions That Will Improve Your Copy

By John Torre | May 23, 2019

Whenever you sit down to write a sales letter, imagine that you’re writing to your mom, your sibling, or a close friend. That way you’ll avoid products you don’t believe it and you’ll always treat your reader with respect.

Exploring Different Ways to Ramp Up the Appeal of Your Web Content

By John Torre | May 16, 2019

If you want to break away from the usual, ordinary article format used on most websites, here are five ways to spice up your web pages.

Make Your Promotional Emails Worth Reading

By John Torre | May 9, 2019

There are three approaches to writing email messages that are promotional in nature. Find out what they are and the keys to doing each one well.

Confused woman at computer

Help Your Website Visitors by Thinking Like They Do

By John Torre | May 2, 2019

Part of writing for the web is helping your visitors have the best possible experience. But what does that mean exactly? It means writing in a way that helps visitors achieve their goals. See how you can accomplish that…

Group of pencils with one red one standing out.

7 Ways to Improve Web Page Copy

By John Torre | April 25, 2019

Whenever working on a web page — whether it’s a homepage, an About Us page, or a sales page — there are seven steps you can take to ensure that your copy is strong.

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