Archives for John Torre
There’s a lot of bad content online. Low quality. Not relevant. You don’t want to add to it. Avoid producing bad content by sidestepping these four habits when writing your web pages…
The key to greater responses, a strong Return on Investment, more sales, and higher profits lies with developing a direct-response mindset in both offline and online marketing channels.
The best web content takes time to create. It should be fresh and unique and more focused on meeting your audience’s needs than appealing to search engines or specific social media platforms.
Whenever you sit down to write a sales letter, imagine that you’re writing to your mom, your sibling, or a close friend. That way you’ll avoid products you don’t believe it and you’ll always treat your reader with respect.
If you want to break away from the usual, ordinary article format used on most websites, here are five ways to spice up your web pages.
There are three approaches to writing email messages that are promotional in nature. Find out what they are and the keys to doing each one well.
Part of writing for the web is helping your visitors have the best possible experience. But what does that mean exactly? It means writing in a way that helps visitors achieve their goals. See how you can accomplish that…
Whenever working on a web page — whether it’s a homepage, an About Us page, or a sales page — there are seven steps you can take to ensure that your copy is strong.