Archives for John Torre
The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.
The way to approach a sales objection is to meet it head-on. Learn to identify prospect objections and then overcome them in your copy in an honest, straightforward way.
Writing an effective postscript for your sales message gives you the opportunity for one final push to close the deal. And it gives you a way to appeal to people who scan your messages.
Graphic design, whether online or in print, can impact the results you get from your writing. So working with a graphic designer on the finished product just makes sense.
When it comes to building your dream life, you have to be the architect… the engineer… the project manager… and more. Here 10 things to keep in mind as you craft the life you’ve been dreaming of.
Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue about what the social web is about. They try to use it for generating sales instead of focusing on its true purpose… to make connections.
When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.
A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.