Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Six Tips for Writing Technical Product Copy

By John Torre | March 26, 2020

What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…

4 Steps to Selecting a Winning Premium

By John Torre | March 19, 2020

Choosing the right premium to include with your offer can make a huge difference in your response rate. See why some premiums work and other premiums fall flat…

5 Questions You Must Know the Answers to Before Trying to Sell Something

By John Torre | March 12, 2020

Whether you’re writing copy online or offline, there are five basic questions you need the answers to before you try to make a sale.

9 Tips for Writing More Effective Industrial Copy

By John Torre | March 5, 2020

There’s a huge opportunity in the industrial sector, but what if you don’t have a technical background? Put these nine suggestions into practice every time you’re writing to a technical audience and you’ll seal your reputation as a top industrial copywriter.

8 Tips for Overcoming Writer’s Block When You Have a Deadline Looming

By John Torre | February 27, 2020

Every writer — from the weekend warrior to the daily grinder — has grappled with it at one time or another. Use these tips for overcoming writer’s block.

The Three Types of Decision Makers and How to Approach Them

By John Torre | February 20, 2020

Different people have different decision-making styles. If you understand how your target audience makes decisions, you can tailor your sales argument to work with their natural style.

Two people in a conversation

A Look Inside Your Prospect’s Mind — What Are They Really Thinking?

By John Torre | February 13, 2020

Your audience has three dimensions of thought, and the better you can tap into their existing thoughts, the better your copy will resonate with them and the better your results will be.

A Great Headline Must Address the Market’s Level of Awareness

By John Torre | February 6, 2020

There are five levels of market awareness, and knowing your audience’s level of awareness will inform how you approach your next web copywriting project.

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