Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.
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Tips for Building a Story Lead in a Sales Promotion

By John Torre | September 12, 2019

Many of the most successful marketing promotions, both traditional and online, have something in common: Their lead is a real story about a real person…

Time Management Tips for Achieving More Productivity

By John Torre | September 5, 2019

Time management is challenging for everyone. But by applying a few key strategies, you can quickly build effective work habits that will reduce wasted time and improve efficiency.

7 Tips for Retaining Clients and Solidifying Relationships

By John Torre | August 29, 2019

Your most powerful form of advertising is word-of-mouth, but you can only get that advertising if your clients trust you. Use these tips to deepen trust and build relationships with your existing clients.

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4 Types of Copy the Business-to-Business Market Needs Now

By John Torre | August 22, 2019

If your goal is to earn a full-time living as a copywriter — without having to write copy for long sales pages or direct-mail letters — focus on the business-to-business sector. Here you’ll find four in-demand b2b projects you can use to grow a six-figure income.

7 Steps to Delivering What Your Clients Expect From You

By John Torre | August 15, 2019

Any client that hires you is looking for one thing and one thing only — a specific desired result. Follow the steps you find here and start delivering what your clients expect.

Five Tips to Help You Achieve Web-Copy Success

By John Torre | August 8, 2019

Change is good and when you keep up with industry changes, it brings an unlimited source of copywriting opportunities and a chance to offer valued, knowledgeable services to your clients.

Getting Hired: 8 Ways to Increase Your Chances

By John Torre | August 1, 2019

Getting hired for projects is something that you need to know how to do if you want to succeed as a freelancer. Learning to communicate your value and credibility is essential. Here are eight tips to help you do that…

7 Tips to Being a Successful Fundraising Copywriter

By John Torre | July 25, 2019

Although there are volumes of books written on the art of effective fundraising, here are some major points to keep in mind as you hone your skills in this lucrative niche…

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