Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

Tips for Being a Good Listener in a Client Interview

By John Torre | July 18, 2019

The success of many of our business activities comes down to how well we listen. And that is especially true for a copywriter conducting an interview…

10 Ways to Collect Site Visitor Contact Information

By John Torre | July 11, 2019

Remember, the most important thing about any email list is quality. Here are 10 ways to quickly build up a quality email list to provide repeat sales…

4 Tips for Writing a Powerful and Engaging Headline

By John Torre | June 27, 2019

Most copywriters assume the purpose of a headline is to grab the reader’s attention. And that is certainly a large part of it. But there’s more to it than that. See the deeper roles a good headline can play.

Tips for Making Your Copy Credible and Persuasive

By John Torre | June 20, 2019

In today’s market, readers are skeptical. How do break through the walls of a reader’s disbelief and write credible copy that is persuasive? John Torre shares credibility-building elements to include in your persuasive copy.

Avoid These Bad Habits When Writing Web Content

By John Torre | June 13, 2019

There’s a lot of bad content online. Low quality. Not relevant. You don’t want to add to it. Avoid producing bad content by sidestepping these four habits when writing your web pages…

Developing the Right Mindset for Direct Response Work

By John Torre | June 6, 2019

The key to greater responses, a strong Return on Investment, more sales, and higher profits lies with developing a direct-response mindset in both offline and online marketing channels.

Business man holding his head in his hands

The 5 Habits of Lazy Web Writers and Marketers

By John Torre | May 30, 2019

The best web content takes time to create. It should be fresh and unique and more focused on meeting your audience’s needs than appealing to search engines or specific social media platforms.

4 Simple Questions That Will Improve Your Copy

By John Torre | May 23, 2019

Whenever you sit down to write a sales letter, imagine that you’re writing to your mom, your sibling, or a close friend. That way you’ll avoid products you don’t believe it and you’ll always treat your reader with respect.

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