Archives for John Torre


I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.
Woman working at a tidy desk

Tips for Coming Up with a Great Headline

By John Torre | January 30, 2020

Your headline is almost always what attracts your prospect’s initial attention. If it doesn’t succeed, even if your sales message is strong and well written, your reader might not make it to the first sentence. Use these tips to write winning headlines.

Be Positive in stylized font

10 Success Secrets from Legendary Sales and Marketing Guru Brian Tracy

By John Torre | January 23, 2020

Success is determined by your habits. This is wisdom from success and marketing legend Brian Tracy. Inside, you’ll find ten success secrets from Brian Tracy that will help you become more successful in business and life.

pen in hand plus a notebook - getting creative

Tips for Getting Your Creative Juices Flowing

By John Torre | January 16, 2020

Some days the words come easy, and other days they’re elusive. Use these tips to get your creative juices flowing and find the words you need.

9 Ways to Eliminate Procrastination in the New Year

By John Torre | January 9, 2020

Does it sometimes feel like all your opportunities are within your grasp, but you can’t seem to reach them? If so, you might be struggling with procrastination. Try these nine tips to shift into a higher gear…

Be thankful for what matters

A Transparent Look at What Really Matters

By John Torre | January 2, 2020

Sometimes it takes a few hard knocks to remind you what really matters. John Torre looks back on 2019 and shares what he’s doing differently based on what he learned throughout the year.

What Is a Lift Note and How Does It “Lift” Sales?

By John Torre | December 26, 2019

Writing a strong lift note can prime your reader to be open to your sales message, or can help readers who are on the fence decide to buy. Either way, you deliver a better result to your client when you can write an effective lift note.

9 Tips for Getting More People to Open Your Email Campaigns

By John Torre | December 19, 2019

A successful email marketing campaign starts with a high open rate. Discover nine things you can do to improve your open rates and boost your click through rates, too.

A happy, positive woman

7 Ways a Positive Approach Helps You to Write Better Copy

By John Torre | December 12, 2019

Advertising copy traditionally gets better results from focusing on the positives, not the negatives. You’ll get a bigger response when you talk about the benefits, rather than the risks.

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