There is a constant running discussion in the copywriter’s realm over the question of specialization vs. generalization. There is not any one right answer, but there are some things you should consider on this topic when forming your long-term business plan. Discover some of the pros and cons of each and some of the 9 things to thing about as you decide whether you’re a specialist or a generalist.
It wasn’t so long ago in our country’s history when “branding” amounted to nothing more than burning a rancher’s proprietary symbol into the back end of a steer to show ownership. In today’s market building your brand is more complex and takes careful consideration, but the hard work can pay off big over time.
What does it me for a freelance copywriter to be independent. John Torre takes a look at the mindset a copywriter needs to succeed going it alone. Discover his valuable tips and pointers–learned through experience–that can make your path to independence a little easier and more enjoyable, too.
No amount of negotiation skill will help you if you’re dealing with unscrupulous people. In that case, if your gut is telling you to “walk away,” then you better well do it! Fortunately, most people are honorable and want a deal that’s fair to everyone. Even then, though, you can benefit from strong negotiation skills.
There are three essential ingredients to ensuring you’re paid what you’re worth. They’re not foolproof, but if you command all three it’s a pretty safe bet you’ll earn a fair compensation for your time and effort. Find out how experience, knowledge and confidence each impact what you can expect in terms of payment and weigh out the risks and advantages of working for project fees rather than an hourly rate.
Most businesses that hire a freelance copywriter are honest and happy to pay you for your work. But occasionally you run into a situation that turns into a nightmare. John Torre shares his tips for heading off those situations, making sure that you aren’t taken advantage of as a freelance copywriter and that you get paid on time and as agreed.
Traditional newspapers have limited real estate, but their websites have more room than the Wild, Wild West … and are often conducted with as much of a free-wheeling attitude. Find out how you can use this fact to cheaply and effectively get yourself and your services in front of your target audience.