Creating clear guidelines for how your business communicates–or for helping your clients clarify how they will communicate with their customers–is a good practice. It helps you stay in better touch with the people you do business with, and it helps you present yourself in a consistent way. When you do that, you become better known to your clients and they’ll be more willing to do business with you.
As independent freelancers, one of the traps we often fall into (me included!) is secluding ourselves from networking with other professionals and potential clients. It’s easy to do when work is plentiful. After all, we can just keep humming away on our projects and simply finish one and move onto the next with little or no interaction with others. But when times get lean, this approach can bite you.
You know, one of the bonuses of learning to persuade people through our marketing efforts is that we can work those same skills on ourselves. It’s the power of “self-persuasion.” Properly administered, we can use it to naturally increase our production and accomplish virtually anything we set our minds to. Find out how you can set the stage to persuade yourself to greater productivity.