Archives for Suzanna Fitzgerald


Exchanging Information

3 Ways to Make Money for Yourself and Your Clients by Giving Things Away

By Suzanna Fitzgerald | August 13, 2019

If you’re working on building your list, remember that to receive value from your prospects, you have to offer equal or greater value in return. When you do that, you’ll be laying the foundation for a fruitful relationship built on trust. Check out these approaches to free giveaways that are proven and effective.

How to Express Your Fees in Terms of Benefits

By Suzanna Fitzgerald | May 16, 2019

Setting fees — and then actually asking clients to pay them — is a big challenge for a lot of writers. Learn to tie your fees in with your benefits and this conversation becomes easier.

Cultivate Swift and Sustainable Business Growth

By Suzanna Fitzgerald | June 28, 2018

When it comes to building your writing business, one of your first challenges is landing clients. And then once you do, delivering for your clients while still finding time to market yourself becomes your next challenge. Follow these steps to stay on track…

Successful Service Strategies for Websites

By Suzanna Fitzgerald | December 6, 2017

Making a business work on the Web is different from making a business work in a brick-and-mortar store. And that means the materials you write have to be different, too. Find out the keys to making your next website project perform.

Maverick Business Branding

By Suzanna Fitzgerald | September 22, 2017

Business branding, when done well, highlights the value you bring to your clients. But it also creates value by enhancing your user’s experience.

Scroll to Top