Build Your Business… Grow Your Income
We’ve divided this general category into several subcategories to make your “Business life” a bit easier:
Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.
Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.
Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.
Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!
We choose the freelance life for the hope of the good days, but we stay because of the bad days… because of the freedom this lifestyle gives us to cope with and overcome life’s emergencies, big and small.
When you take a little extra time to surprise and delight your connections, you make yourself likable and memorable. And those two things can lead to more good things.
Aiming high takes courage and practice. When you’re faced with a challenge, push yourself to do your very best to meet it rather than settling for “good enough.”
Connection is the doorway to a rich life. It’s the doorway to success. Don’t be afraid to connect with other writers, with industry influencers, and with potential clients.
People are afraid of many different things for many different reasons. For copywriters, the same four fears seem to come up again and again…
It all started when Russ Henneberry said you should imagine you’re the doctor of marketing… find out what he means by that, and what an impact it can have on your business.