Archives for Build Your Business


Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Reality Blog: How to Take the Pain Out of Marketing Yourself

By Suzanna Fitzgerald | February 26, 2021

Zero in on your market message and you’ll have a much clearer vision on who you serve and how you serve them. This can make your marketing feel effortless and natural.

7 Simple Keys to Making More Sales

By John Torre | February 25, 2021

Making sales through the written word can be very challenging, but making sales really comes down to just a few guiding principles. See how to apply these in your writing…

Becoming a Better Writer by Embracing Imperfection

By Abraham Onu | February 25, 2021

Practicing your skill means possibly making mistakes. Accept those mistakes as part of the process and aim to make smarter mistakes the next time around. That’s the path to improving your skills.

5 Ways to Use Case Studies to Market Your Web-Writing Business

By Heather Robson | February 24, 2021

Looking for creative ways to market your web-writing services? Case studies build your credibility and demonstrate your expertise. Get creative with them.

The Year of the Writer – Using Niches and Specialties to Find High-Value Clients

By Heather Robson | February 18, 2021

Live: February 25, 2021 The need for skills writers who understand persuasion and marketing is growing and growing fast. Discover where some of biggest opportunities lies and some of the best strategies for landing high-value clients.

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7 Tips for Making Your Subscription Newsletter Stand Out From All the Rest

By John Torre | February 18, 2021

Having a subscription newsletter is a great way to diversify your income, expand your reach, and hone your writing skills. Here are things to keep in mind for your own newsletter or for helping your clients with theirs.

5 Things to Renew Your Enthusiasm for Web Writing When You’re in a Rut

By Michele Peterson | February 17, 2021

Are you stuck in a rut with your writing? It’s not writer’s block. You’re just not enjoying it. Try these five ways to renew your enthusiasm for writing.

Reality Blog: Key Components of Every Success Story — Including Yours

By Suzanna Fitzgerald | February 12, 2021

If you love copywriting, or the life that copywriting gives you, enough to try, and fail, learn from that failure, and try again — then you’re already embracing the key components of success.

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