Archives for Business Basics


This site is designed for those who want to leave their cubicles and build real, substantial, and profitable businesses from their skills and interests. This includes things like whether or not you should incorporate, how to manage your business finances, and how to outsource projects to subcontractors. When it comes to the details of running your business, check here first.

Networking 1-0-1 … or … How to Work a Room!

By John Torre | January 5, 2011

As independent freelancers, one of the traps we often fall into (me included!) is secluding ourselves from networking with other professionals and potential clients. It’s easy to do when work is plentiful. After all, we can just keep humming away on our projects and simply finish one and move onto the next with little or no interaction with others. But when times get lean, this approach can bite you.

Building a Serious Freelance Writing Business

By Nick Usborne | December 29, 2010

Recorded: December 29th, 2010
In this presentation, from AWAI’s 2010 FastTrack to Copywriting Success Bootcamp, Nick’s going to show you how to stop slogging away as a freelance pieceworker and instead build a successful business that works for you, year after year.

Increasing Production Begins Within Yourself

By John Torre | December 28, 2010

You know, one of the bonuses of learning to persuade people through our marketing efforts is that we can work those same skills on ourselves. It’s the power of “self-persuasion.” Properly administered, we can use it to naturally increase our production and accomplish virtually anything we set our minds to. Find out how you can set the stage to persuade yourself to greater productivity.

What to Say to Potential Web Clients to Get Your Foot in the Door

By Rebecca Matter | December 22, 2010

Landing any web writing project almost always starts with getting your foot in the door. Sometimes this happens by a stroke of luck. You know someone at the company or a friend refers you. But if you’re tired of waiting on luck for your projects, find out how you can start being proactive about getting your foot in the door.

Writing Articles as Part of a Viral Marketing Strategy

By John Torre | December 21, 2010

A sound viral marketing plan can boost your customer’s bottom line or your own. It can also lead your visitors to take the specific action you them to. One powerful viral marketing strategy you can use to generate buzz, visitors, and conversions is article marketing. This powerful marketing strategy can make a big different to a website’s success in a very short time.

How to Build a Profitable Email List in 5 Easy Steps

By Jen Phillips April | December 20, 2010

You know building your list is crucial, and until you start, you’re missing out on a valuable opportunity to expand your network, present yourself as an expert, and remind prospects and clients that you exist. If you haven’t started yet, now is the perfect time to begin. Here, you’ll find five steps you can follow to get your email list up and going so you can start building a great contact list and solid business relationships.

How To Make 2011 Your Best Year Ever

By Roy Furr | December 8, 2010

No matter where you are in your copywriting career, the art of making connections and building relationships can help you shape your career into the dream you want it to be. Roy Furr offers some clear advice on how you can strengthen your network and benefit more from your connections by doing just a little something extra every week.

5 Steps To Get Ahead in Copywriting…From This Year’s 10K Challenge Winner

By Roy Furr | December 7, 2010

Recorded: December 7th, 2010
During this webinar Roy Furr, AWAI’s 10K Challenge Winner reveals 5 steps you can use to get ahead in your copywriting career.

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