Archives for Business Basics


This site is designed for those who want to leave their cubicles and build real, substantial, and profitable businesses from their skills and interests. This includes things like whether or not you should incorporate, how to manage your business finances, and how to outsource projects to subcontractors. When it comes to the details of running your business, check here first.

Reality Blog: Keeping Focused on the Road Ahead, Despite the Distractions

By Andrew Murray | July 17, 2020

Right now, we’re all being swept along by the uncertainty of this pandemic. To counter the chaos, try breaking down your marketing into a series of basic steps. At times like these, it’s important to keep things simple.

Client brainstorming session

Reality Blog: Starting with the Basics, A Simple Approach to Email Marketing

By Andrew Murray | July 10, 2020

If you’re feeling overwhelmed by all the steps required to grow your business, consider this… it may be time to pare back your marketing efforts and start with the basics.

Updating Your Website: How Often and What Makes the Most Impact

By Michele Peterson | July 8, 2020

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

Checking email over coffee - blue theme

Live Review – Lead Generation Email Practice Assignment

By Wealthy Web Writer | July 7, 2020

Recorded: July 7, 2020: Email marketing is often the hub of a company’s marketing efforts. They need promotional messages, lead generation messages, newsletters, alerts, offers, and more. In this webinar, see what makes a lead generation message tick…

Writer on top of schedule, enjoying coffee

Member Update — Do Something Wrong

By Heather Robson | July 6, 2020

There’s power in taking action, even if you make a mistake or don’t get the desired outcome. What you learn will help you move forward faster. See how it works…

A man running on an empty road

Roving Report: Your Personalized Path to Success

By Susanna Perkins | July 3, 2020

Discover three major milestones your web-writing business needs along with lots of ideas and resources to help you hit them.

Laptop with graph showing increase

Reality Blog: 3 Ways to Drive Traffic to a Website from YouTube

By Andrew Murray | July 3, 2020

Do you have a client with a successful YouTube channel? Do they have lots of subscribers to their channel, but hardly any traffic from it back to their website? These three steps will help…

Maintaining a Positive Attitude During Difficult Times

By John Torre | July 2, 2020

As you move forward through these trying times, resolve to maintain a positive attitude, be cheerful, and try to resist negativity. Instead, view any problem or disappointment as an opportunity to grow…

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