Archives for Marketing
Looking for new clients? Want to help your existing clients with their online marketing?
In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!
If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.
Some marketing lessons come from surprising places. See what a house painter can show you about running your web-writing business and landing more clients.
When you have a great email newsletter for your writing business, you can make a lot of good things happen… but first you have to know how to write an email newsletter in a way that delivers consistent results for your reader.
Of all the social networks out there, LinkedIn is the most geared toward business. Which means it’s a good place to be as a freelance writer. Work on your own LinkedIn Profile as part of this month’s Practice Assignment.
You are your best Unique Selling Proposition. It doesn’t matter if there are a dozen other people writing in your niche. None of them are you! So, don’t be afraid to let your personality shine through in your writing.
Learn how to shape a marketing message you’re excited to put out there in front of your prospective clients. When you do, you’ll find the whole client-landing process becomes much, much easier.
Do you have a great email newsletter for your writing business? Email newsletters are a powerful marketing tool that can help you achieve a number of purposes. And they’re a natural fit for writers.
If you’re working on building your list, remember that to receive value from your prospects, you have to offer equal or greater value in return. When you do that, you’ll be laying the foundation for a fruitful relationship built on trust. Check out these approaches to free giveaways that are proven and effective.