Archives for Marketing
Looking for new clients? Want to help your existing clients with their online marketing?
In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!
Of all the social networks out there, LinkedIn is the most geared toward business. Which means it’s a good place to be as a freelance writer. Work on your own LinkedIn Profile as part of this month’s Practice Assignment.
Finding your social media balance when it comes to what you post on your personal profiles versus your professional ones is key. When you do it right, you’ll receive more referrals and attract clients who are a better fit.
Sharing what you know can be a powerful way to show potential clients the value you can bring to their business. If you hesitate to give away too much in your blog or newsletter, check out these five reasons why you it could bring in huge rewards.
Writing a lead magnet for your business can help you bring in new prospects, build relationships, demonstrate your authority, and ultimately land more projects. Check out this review of sample lead magnets to get ideas for your own.
By optimizing your social media content for search, you’ll make it easier for your ideal audience to find you. And once they find you, that brings them one step closer to hiring you.
Your About Me page should help your clients see themselves hiring you. More than that, it should help them see that they would enjoy working with you. Choose stories to weave into your about me page that get that job done.
If you’re using social media to market your web-writing business, the social media audience you’re attracting matters. Many writers make a common mistake and miss the mark on their target audience. See what you should be posting to attract clients.
You may not like to sign up for things via email, but when you do, you can actually get a line on potential clients. Tracy Wilson shows you how this works in this week’s Reality Blog.