Archives for Marketing


Looking for new clients? Want to help your existing clients with their online marketing?

In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!

Reality Blog: How Not to Pitch Potential Clients

By Suzanna Fitzgerald | April 9, 2021

When sending ideas to potential clients makes sure you avoid these pitch email mistakes. They’ll lead your prospect to hit the delete button fast.

Working on a new marketing method over lunch

Business Challenge: The “Choose Your Own Marketing” Adventure

By Rebekah Mays | April 7, 2021

When it comes to marketing your writing business, doing some trial and error is useful. Here, you’ll find five different marketing methods you can try.

Missing puzzle piece - running marketing experiments

9 Marketing Experiments You Can Use to Grow Your Business

By Heather Robson | March 31, 2021

Do you avoid new marketing strategies because you fear they’ll fail? Adopting an experimental mindset can result in a big positive change. Here are 9 marketing experiments to get you started.

3 Tips to Get Speaking Gigs, Even If They’re Virtual

By Robert Sands | March 17, 2021

Doing public speaking at events that your target audience is likely to attend is a smart way to get clients. Find out how to get speaking gigs.

Reality Blog: How to Take the Pain Out of Marketing Yourself

By Suzanna Fitzgerald | February 26, 2021

Zero in on your marketing message and you’ll have a much clearer vision on who you serve and how you serve them. This can make your marketing feel effortless and natural.

The Year of the Writer – Using Niches and Specialties to Find High-Value Clients

By Heather Robson | February 25, 2021

Recorded on February 25, 2021 The need for skills writers who understand persuasion and marketing is growing and growing fast. Discover where some of biggest opportunities lies and some of the best strategies for landing high-value clients.

Practice Assignment Review – Writing a Strong LinkedIn Profile

By Heather Robson | February 4, 2021

Recorded: February 4, 2021: About to launch or update your LinkedIn profile? Then this event is perfect for you. In this live review of LinkedIn profiles you’ll discover insights to help you strengthen your own LinkedIn presence.

Staircase with lettering "Be fabulous"

Reality Blog: The 007 Villain’s Guide to a Winning Elevator Pitch

By Suzanna Fitzgerald | January 29, 2021

When you meet a potential client for the first time, especially at a networking event, you have precious little time to make a great first impression. This Hollywood villain can give you a few pointers.

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