Archives for Marketing


Looking for new clients? Want to help your existing clients with their online marketing?

In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!

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WIIFM As a Web Writer

By Michele Peterson | November 13, 2019

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

One orange pencil among many gray ones.

Reality Blog: What I Learned About Marketing from a House Painter

By Andrew Murray | October 11, 2019

Some marketing lessons come from surprising places. See what a house painter can show you about running your web-writing business and landing more clients.

LinkedIn on a Corkboard

Create Your LinkedIn Profile — Practice Assignment Brief

By Wealthy Web Writer | September 17, 2019

Of all the social networks out there, LinkedIn is the most geared toward business. Which means it’s a good place to be as a freelance writer. Work on your own LinkedIn Profile as part of this month’s Practice Assignment.

Member Update: The Importance of Being You

By Heather Robson | September 10, 2019

You are your best Unique Selling Proposition. It doesn’t matter if there are a dozen other people writing in your niche. None of them are you! So, don’t be afraid to let your personality shine through in your writing.

Businessman looking at a wall of questions

Member Update: Questions to Help You Hone Your Marketing Message

By Heather Robson | August 27, 2019

Learn how to shape a marketing message you’re excited to put out there in front of your prospective clients. When you do, you’ll find the whole client-landing process becomes much, much easier.

Exchanging Information

3 Ways to Make Money for Yourself and Your Clients by Giving Things Away

By Suzanna Fitzgerald | August 13, 2019

If you’re working on building your list, remember that to receive value from your prospects, you have to offer equal or greater value in return. When you do that, you’ll be laying the foundation for a fruitful relationship built on trust. Check out these approaches to free giveaways that are proven and effective.

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