Archives for Marketing


Looking for new clients? Want to help your existing clients with their online marketing?

In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!

Show Your Clients How Likeable You Are With a Great “About Me” Page

By Heather Robson | October 17, 2018

Your About Me page should help your clients see themselves hiring you. More than that, it should help them see that they would enjoy working with you. Choose stories to weave into your about me page that get that job done.

Are You Attracting the Wrong Audience With Your Social Media Content?

By Michele Peterson | October 10, 2018

If you’re using social media to market your web-writing business, the social media audience you’re attracting matters. Many writers make a common mistake and miss the mark on their target audience. See what you should be posting to attract clients.

Reality Blog: 5 Reasons to Subscribe to Niche Publications

By Tracy Clement Wilson | October 5, 2018

You may not like to sign up for things via email, but when you do, you can actually get a line on potential clients. Tracy Wilson shows you how this works in this week’s Reality Blog.

Roving Report: Essentials of a Good Lead Magnet

By Susanna Perkins | October 5, 2018

Lead magnets can provide a steady source of income for your web-writing business in two ways — use them to build your own email list, and then offer the same service to clients. See what goes into creating a great lead magnet…

Why SEO Matters for Images and Video

By Andrew Murray | September 26, 2018

You may be missing an opportunity to bring more organic traffic to your website. Find out how you can optimize your images and your videos to bring more traffic to your web pages… or to generate more traffic for your clients.

Roving Report: Choosing a Niche Is a Game Changer for Your Business

By Susanna Perkins | September 24, 2018

Choosing a niche can be just what you need to start gaining traction with your web-writing business. See the top things to consider when choosing a niche as well as some of the hottest niches right now.

Social Media Marketing for Web Copywriters: Are You Posting Too Much or Too Little?

By Michele Peterson | September 19, 2018

Social media marketing is a smart strategy for web copywriters, but to be successful, there are some nuances it is important to understand… like how often you should post on which networks and what kinds of posts work best for different marketing goals.

Hosting a Local Live Event for Leads

By Michele Peterson | July 18, 2018

Host your own local live event to deliver high value to hot prospects. See how this marketing strategy works in a first hand account… from organizing the event to following up to converting prospects into clients.