Archives for Marketing


Looking for new clients? Want to help your existing clients with their online marketing?

In this section, we’ll provide you with useful tips on both how to market your own business and how you can provide added value to your clients … And, of course you know that added value means increased income!

Virtual Networking from Home

Use Virtual Networking to Make a Name in Your Niche

By Heather Robson | June 17, 2020

Before too long, we’ll be able to go to in-person meetings again. In the meantime, shift your approach, and use virtual networking to make a name in your niche.

Working like a boss - How to Be Everywhere in Your Niche

How to Be Everywhere in Your Niche

By Michele Peterson | June 10, 2020

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

A Lime Amidst Oranges - Stand Out in a Crowd

The Anatomy of a Well-Niched Freelance Website

By Rebekah Mays | June 3, 2020

Creating a well-niched freelance website can bring more and better clients your way. Use these three examples of niched websites for inspiration.

Marketing with a purpose requires planning

All Those Things You “Should” Be Doing…

By Heather Robson | May 20, 2020

Stop choosing marketing strategies for your web-writing business because you feel like you “should” do them. Start marketing with purpose instead.

The New Authority Builder Few Web Writers Use

By Kimberly Weitkamp | May 6, 2020

Podcast marketing is a new authority builder for web writers. And you don’t even need your own podcast to benefit from this new media trend.

Marketing During a Crisis… (Does it Even Make Sense?)

By Jen Phillips April | May 1, 2020

Even during a crisis, it’s important to nurture your business. Inside, you’ll find ten marketing ideas you can implement today and adapt for your situation now or anytime.

Tips for Combining Marketing Messages with a Worthwhile Cause

By John Torre | April 30, 2020

As a copywriter, you can use your expertise to help businesses market their products and services in a way that benefits the business, their patrons, and a designated cause.

LinkedIn Prospecting: Here’s H.E.L.P.

By Jen Phillips April | April 22, 2020

Discover a natural approach for client outreach. No “cold” sales messages. No hype. See how you can use LinkedIn prospecting to grow your client base.

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