Archives for Build Your Business

Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Roving Report: Performing Effective Keyword Research with SBI

By Susanna Perkins | August 9, 2010

SBI stands for Site Build It!, and they offer a unique, comprehensive package for creating websites that earn money. Determining the right keywords is integral to their C-T-P-M approach, a simple step-by-step formula that could help you succeed at making more money online whether you have a money-making website or a website representing your professional services. Read on to learn more…

5 Tips for Increasing Your Competitive Advantage Over Other Copywriters

By Rebecca Matter | August 4, 2010

Rebecca Matter shares five things you can do in addition to writing killer copy that will help you easily rise above your web writing competition. Even in industries where the competition seems stiff, you can set yourself apart and establish yourself as a web writer that clients will come back to again and again.

Learn How Walt Disney Used the Power of “Plussing”

By John Torre | August 4, 2010

Normally, the word “plus” is a conjunction, but not in Walt Disney’s vocabulary. To Walt, “plus” was a verb — an action word — signifying the delivery of more than what his customers paid for or expected to receive. Walt plussed everything he did, and you should to. When you plus your services, you’ll keep your clients lined up and coming back for more.

Web Copywriting and Usability: Your Role in Making Sure the Content Works

By Pam Foster | August 3, 2010

Recorded: August 3rd, 2010
The biggest kiss of death for a website is confusion. If a visitor arrives at a site and can’t find what she needs, she’s gone in six seconds. And no matter how wonderful your copywriting is, if it’s placed in a funky layout that’s difficult to read or navigate, you’re sunk. Join Pam Foster for this webinar to better understand website usability.

Getting Clients 101: A Step-by-Step Approach to Landing and Working With New Web Writing Clients

By Rebecca Matter | July 28, 2010

In this interview with Pam Foster, you’ll get a complete step-by-step process to landing and working with new clients. From what to do if you don’t have a single client yet to setting your rates to approaching your market with confidence, you’ll find everything you need to start approaching prospects today.

Performing Effective Keyword Research with SBI

By Wealthy Web Writer | July 28, 2010

Recorded: July 28th, 2010
Find out the importance of keyword research throughout the entire business cycle… from niche finding to page-building to identifying adsense potential to investigating and learning from your competition to noting market trends, etc.

Getting Clients When You’re Just Starting Out

By Pam Foster | July 27, 2010

Recorded: July 27th, 2010
Discover how you can land your first client…the basicas of working with new clients… and how to offer guidance that they’ll value and appreciate from successful copywriter Pam Foster during this special teleconference.

Specialization vs. Generalization — What Works For You?

By John Torre | July 27, 2010

There is a constant running discussion in the copywriter’s realm over the question of specialization vs. generalization. There is not any one right answer, but there are some things you should consider on this topic when forming your long-term business plan. Discover some of the pros and cons of each and some of the 9 things to thing about as you decide whether you’re a specialist or a generalist.

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