Archives for Build Your Business


Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Ideas for Networking with Small Business Prospects

By John Torre | December 31, 2020

Networking can serve many purposes. You can network to find and develop leads, to increase your visibility, or to gain a better insight into your client’s thought processes.

Women practicing stillness on a dock

Seeking More Balance in Your Life? These 3 Secrets Might Help…

By Heather Robson | December 30, 2020

Working as a freelancer with a home office creates unique challenges. There’s no single, one-size-fits-all answer to work-life balance, but these three strategies can help.

Client meeting - Overcoming client difficulties

Roving Report: Persuasive Writing and Your Success

By Susanna Perkins | December 25, 2020

Developing your persuasive writing skills can help set you up for success as a web writer… even if you don’t plan to write sales copy.

Copywriting Services That Most Small Business Clients Need

By John Torre | December 24, 2020

Small businesses, like any business, have a lot of copywriting needs. Wondering which copywriting services to offer your small business prospects? Here’s a list to get you started.

5 Tips for Communicating with Clients and Prospects

By Kimberly Weitkamp | December 23, 2020

Sometimes the hardest writing you do isn’t for client projects. It’s the writing you do to communicate with your clients about projects. Discover five things you an do to communicate clearly and effectively with your clients and prospects.

Tips for Finding the Right Person to Target in a Small Company

By John Torre | December 17, 2020

Finding contacts with a company can be tricky, especially in a small business where there may not be clear department heads. Use these tips to help you zero in on the best person to talk to.

5 Systems That Can Build Your Web-Writing Success

By Heather Robson | December 17, 2020

Recorded: December 17, 2020: When you’re in business for yourself, it helps to have systems in place. Business systems are repeatable, and they focus on what you control. Once you have a good system in place, you can use it to get predictable results.

Three business people discussing innovations

Developing Affinity Marketing Partnerships

By Michele Peterson | December 16, 2020

Affinity marketing partnerships give you marketing leverage. See how you can build your business by working with other businesses who also serve your clients.

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