Build Your Business… Grow Your Income
We’ve divided this general category into several subcategories to make your “Business life” a bit easier:
Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.
Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.
Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.
Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!
Next time you’re feeling stuck with any project, try this storytelling method to figure out what order you need to do things in and what questions you still need to ask.
What do you do when your client wants to make a bad decision? One you know will hurt their long-term results? Andrew talks about how to help keep a client on track when they seem determined to make a mistake.
Any client that hires you is looking for one thing and one thing only — a specific desired result. Follow the steps you find here and start delivering what your clients expect.
Are you an over-planner? When you attempt to plan too much in a day, it can leave you feeling drained and frustrated. Try this approach instead…
If you’re working on building your list, remember that to receive value from your prospects, you have to offer equal or greater value in return. When you do that, you’ll be laying the foundation for a fruitful relationship built on trust. Check out these approaches to free giveaways that are proven and effective.
Your competition is a gold mine of useful information. Take the time to thoroughly research them. Understand what they are doing well and what they could do better. And use what you learn to do better work.
You’ll boost your client’s business — and your own — when you can tell stories that reveal their business and their personality in a way that’s memorable, and fun, and engaging. See six web-writing opportunities where storytelling is a perfect fit.