Archives for Build Your Business


Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

6 Tips for Coordinating Online Meetings

By John Torre | July 23, 2020

Learning the ins and outs of coordinating online meetings can save you and your clients a ton of time… plus, you’ll connect better with people you’re working with and be able to get more done.

A woman at her computer

How to Use Video to Build Up Your “Know, Like, and Trust” Factor

By Kimberly Weitkamp | July 22, 2020

You can use video on your website to help your clients get to know, like, and trust you faster… which means you’ll get to the yes faster, too. Discover the three types of videos that help the most…

Member Update: Alert, Flexible, Present

By Heather Robson | July 20, 2020

Do you have the right mindset for success? Focus and ambition are important, but there are other mindsets that will help you even more… no matter what you are trying to achieve.

Reality Blog: Keeping Focused on the Road Ahead, Despite the Distractions

By Andrew Murray | July 17, 2020

Right now, we’re all being swept along by the uncertainty of this pandemic. To counter the chaos, try breaking down your marketing into a series of basic steps. At times like these, it’s important to keep things simple.

5 Surefire Ways to Alienate an Audience

By John Torre | July 16, 2020

When presenting your ideas either to a potential client or to a larger audience, you want to hold their attention, to engage and entertain them… and you can’t do that if you do any of these five things…

Girl in bookstore, framed by books

Member Update: When You’re Too Busy

By Heather Robson | July 14, 2020

Sooner or later, you may hit a point where you feel too busy to market and grow your business. Many writers do. But it’s a mistake to let your marketing slip… you just need to tailor it a it a little. Here’s how…

Client brainstorming session

Reality Blog: Starting with the Basics, A Simple Approach to Email Marketing

By Andrew Murray | July 10, 2020

If you’re feeling overwhelmed by all the steps required to grow your business, consider this… it may be time to pare back your marketing efforts and start with the basics.

Updating Your Website: How Often and What Makes the Most Impact

By Michele Peterson | July 8, 2020

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

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