Archives for Build Your Business


Build Your Business… Grow Your Income

We’ve divided this general category into several subcategories to make your “Business life” a bit easier:

Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.

Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.

Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.

Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!

Missing puzzle piece - running marketing experiments

9 Marketing Experiments You Can Use to Grow Your Business

By Heather Robson | March 31, 2021

Do you avoid new marketing strategies because you fear they’ll fail? Adopting an experimental mindset can result in a big positive change. Here are 9 marketing experiments to get you started.

Working on a new marketing method over lunch

Taking Your Web Writing From Side Hustle to Full-Time Income

By Stephen Hoyles | March 24, 2021

Are you a part time writer hoping to become a full-time writer? Put a simple plan in place to help you grow a full-time income, fast.

Reality Blog: Become a Lightning Farmer

By Suzanna Fitzgerald | March 19, 2021

Even if you don’t know when, where, how, or even if you’ll ever use an idea, make the effort to write it down, because you just never know when a writing idea will turn out to be one of your best.

Roving Report: The Year of the Writer

By Susanna Perkins | March 19, 2021

Writing niches and specialties can make it easier to find clients and also increase your value their eyes. See which will work best for you: a niche, a specialty, or a combination.

Writer making notes in a notebook

3 Outlines for Short, Medium, and Long Copy Promotions

By John Torre | March 18, 2021

Starting drafting on a sales promotion is easier when you have a strong outline to work from. Here you’ll find three promotion outlines you can use for different projects.

3 Tips to Get Speaking Gigs, Even If They’re Virtual

By Robert Sands | March 17, 2021

Doing public speaking at events that your target audience is likely to attend is a smart way to get clients. Find out how to get speaking gigs.

Member Update: Starter Samples

By Heather Robson | March 15, 2021

What do you do when you don’t have samples of your work to show a prospective client? Don’t worry… you have options!

Client meeting - Overcoming client difficulties

Reality Blog: Practicing the Fine Art of Irish Diplomacy

By Suzanna Fitzgerald | March 12, 2021

When it comes to working with clients, a little diplomacy can go a long way toward solving problems and making people feel good. In your business, it can help you manage even the most difficult clients with grace.

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