Build Your Business… Grow Your Income
We’ve divided this general category into several subcategories to make your “Business life” a bit easier:
Business Basics: Learn about the things that enable you to effectively grow your business, increase your income, stay organized, and keep more of what you make in your pocket! That’s the basics of running a business, which is what you’ll be doing.
Getting Clients: Unless you’re simply building your own money-making web sites, you’ll probably want some clients to pay your way through your web copywriting life. In this category, we provide you with tips, ideas, and suggestions on how to go out there and get the best, highest paying, and most appreciative clients.
Marketing: Unlike the “Getting Clients” category, this section is more about the art and practice of marketing. We’ll provide you with ideas on how you can promote your own business to a wider audience, and give you ways that you can add value to your clients and earn a higher income by offering more services.
Working With Clients: Once you’ve got some clients to work with, what do you do next? Here, we’ll give you a hand with things like contracts, negotiation, and up-selling your services so that you can easily turn a $2,000 project into a $20,000 project!
Even if you don’t know when, where, how, or even if you’ll ever use an idea, make the effort to write it down, because you just never know when a writing idea will turn out to be one of your best.
Writing niches and specialties can make it easier to find clients and also increase your value their eyes. See which will work best for you: a niche, a specialty, or a combination.
Starting drafting on a sales promotion is easier when you have a strong outline to work from. Here you’ll find three promotion outlines you can use for different projects.
What do you do when you don’t have samples of your work to show a prospective client? Don’t worry… you have options!
When it comes to working with clients, a little diplomacy can go a long way toward solving problems and making people feel good. In your business, it can help you manage even the most difficult clients with grace.