Archives for Free Content


These resources, covering a wide variety of important topics, are free to access for everyone who is interested in becoming a successful freelance web copywriter.

Thriving in the Copywriting Project Triangle

By Kristina Stiffler | September 10, 2010

Like the Bermuda Triangle, the Copywriting Project Triangle can create problems for copywriting projects. A mismanaged triangle can even cause them to disappear! To keep things running smoothly, you have to manage the triangle so you can thrive … and crank out work your clients will love. Discover the secrets to balancing schedule, scope and cost for better results and happier clients.

What Google Instant means for your SEO content strategy

By Heather Lloyd Martin | September 9, 2010

You may have noticed that Google operates a little differently now (and if you haven’t noticed yet, you soon will.) Google Instant, the latest search enhancement on the block, shows results as you type a query into the search box. What makes this different than Google Suggest is that the search results change on the fly, adapting to what you type. It’s localized and personalized – but there are no algorithmic changes.

The Reality Blog: What Starts In The Mind, Ends With A Paycheck

By Mindy Tyson McHorse | September 8, 2010

What can heavy adjectives and catering to the senses do for you? All kinds of things, according to autoresponder heavyweight Jay White. Mindy examines the gems of his essay today and points out how his special technique can actually make writing a simpler and more agreeable process for you, especially when you’re pulled down by a tough project.

A Lesson in Writing Autoresponders from the Pawn Stars School of Business

By Jay White | September 8, 2010

Autoresponder expert Jay White reveals how making a single change to your autoresponder copy can turn your readers from lukewarm onlookers into salivating buyers who can’t wait to give you their money for what you’re offering. This single technique when executed properly can make any copy you write perform better instantly.

What’s New This Week… Up Your Marketing Awareness

By Heather Robson | September 7, 2010

It’s time to up your marketing awareness. By becoming a more aware businessperson, you’ll begin to see a number of positive changes in your freelance web writing career.

The Reality Blog: Define Your Own “Research System” For Greater Profits

By Mindy Tyson McHorse | September 1, 2010

If you haven’t yet mastered the art of researching, it’s high time you did. Not only will it make you a better writer, it’ll also make it easier to churn out more (and higher paying) projects. Also, BIG NEWS on the Challenge front — potentially worth thousands of dollars! Read today’s Reality Blog to find out more.

Research Tips for Web Writers

By Heather Robson | September 1, 2010

As a web writer, research is a critical part of what you do. The good news is if you do enough research, the words flow much easier and have the potential for a much bigger impact. AND with a little practice, you can get your research done pretty darn quickly. Discover how breaking your research into four stages can help.

9 Power-Proofreading Tips for Sales Copy

By John Forde | August 30, 2010

When money talks, nobody notices the grammar it uses. I don’t remember who said that. But it was probably a copywriter. Yep. We’re universally renowned for not sweating the small stuff. And, unfortunately, for not always proofreading our work before turning it in.

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