Archives for Free Content


These resources, covering a wide variety of important topics, are free to access for everyone who is interested in becoming a successful freelance web copywriter.

Member Update: Prospecting During Strange Times

By Heather Robson | March 30, 2020

We are definitely living in strange times, and you might be wondering, if reaching out to potential clients is even a good idea right now? The answer is yes… with a few special considerations.

What Google’s Latest Algorithm Change Means for You As a Web Writer

By Jen Phillips April | March 25, 2020

The Google BERT update is a great thing for web writers because it’s more focused on the reader than ever before and allows you to be more natural.

Women practicing stillness on a dock

Member Update: Spring Waits for No One

By Heather Robson | March 23, 2020

Spring is here. Officially according to the calendar… but also really and truly according to the weather outside. And, as much as you can during these strange times, you should try to soak up some sun and breathe in some fresh air.

A Lime Amidst Oranges - Stand Out in a Crowd

20 Ways to Stand Out As a Professional Web Copywriter in 2020

By Michele Peterson | March 18, 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

Member Update: Keeping Safe

By Heather Robson | March 16, 2020

Things are shifting rapidly in the world right now, and no doubt there are moments when it feels a little overwhelming. Heather Robson shares her take on keeping safe and staying well…

5 Steps That Make It Easier for Your Reader to Act

By Heather Robson | March 11, 2020

Whether you write copy or content, you need a strong call to action if you want to get a desired result. Use these tips to write a better call to action for whatever project you’re working on.

Member Update: Gamification for More Productivity and Fun

By Heather Robson | March 9, 2020

Do you ever gamify your day? This is a technique that’s used by online marketers to increase engagement… and you can use it to get more done.

5 Ways to Massively Increase the Quality of Every Page You Write. (Or… the Rule of Two.)

By Nick Usborne | March 4, 2020

If you want to deliver better web writing to your clients–and you should–follow these five techniques to immediately double the quality of your work.

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