Archives for Software


You’re a web writer. You use software to browse the Internet, to write documents, to share documents, to store notes, to track time. Here you can learn about the best software options to meet your unique web-writing needs.

Tech Corner: Generate Inspiring Social Media Posts with Tailwind Create

By Andrew Murray | April 4, 2022

When social media plays a big role in helping people find your content, creating beautiful posts can be time-consuming. Tailwind Create makes it easy.

Missing puzzle piece - running marketing experiments

Unravelling the Mysteries of QR Codes

By Andrew Murray | February 25, 2022

QR Codes gained popularity during the pandemic, and they offer a lot of creative possibilities. Start thinking about how you could use QR codes to market your business, and how you could offer a “QR Code Package” to a client.

Old fashioned typewriting - writing inspiration concept

Tech Corner: 3 Free Alternatives to Microsoft Word

By Andrew Murray | January 28, 2022

Free alternatives to MicroSoft Word do exist. Here, you’ll find three options and get some insights into how they compare with Word.

Google "G" colored on a stack of paper sitting on a pink carpet

What Is Search Intent and Why Does It Matter for Keyword Research?

By Andrew Murray | November 12, 2021

When doing your keyword research, it will go so much better if you understand the search intent behind the keywords. Discover five kinds of search intent and how to use them to do better keyword research.

Understanding the Benefits and Pitfalls of Project Management Software

By Andrew Murray | September 24, 2021

Project Management Software can be a valuable tool. If used properly, it can be a time-saver… especially on complicated projects with a lot of different parts. But it can also be a time waster if you don’t carefully choose your software and implement it thoughtfully.

Attention Content Creators — There’s a Simpler Way to Understand Site Analytics

By Andrew Murray | August 27, 2021

Google’s Search Console Insights (SCI) presents information in a user-friendly way, so you can quickly see how a website is performing.

Using Mailchimp’s Click Map to Track User Behavior

By Andrew Murray | June 25, 2021

If you’re using Mailchimp, you might not be aware of a handy feature called Click Map. Click Map shows which links users clicked on and how many times users clicked each link. It’s like a heat map for links.

Are You Using These Powerful Tracking and Testing Features for Email?

By Lauren Bennight | October 30, 2020

When you have an email list, lots of time and effort goes into understanding what your readers want. Here you’ll find tracking tools you can use and tips for improving things like open rates and clickthroughs based on what those tools reveal.

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