Never, EVER, Stop Learning…
In any profession it’s vital that you stay up-to-date. Multiply that requirement by a thousand in the Online world. Things change SO fast … if you don’t keep up with the industry, you’ll go the way of Web 1.0 and be left far, far, FAR behind.
We’ve split the “How To” area of the Wealthy Web Writer into the various niche categories so that you can go directly to the area that’s of most interest to you. Here they are:
3-Minute Guru: While not technically a niche, we’re creating a series of 3-5 minute videos that show you a specific trick, tip, technique, or tool you can use. The idea behind the 3-Minute Guru series is to give you quick bites of yummy tips that can keep you ahead of the game without spending hours or thousands of dollars online.
B2B Copywriting: This is a very large category that covers all aspects of writing for businesses. Go here to hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers.
ECommerce: Learn the intricacies of building your own money-making web site, or get new tricks and tips on blogging, shopping carts, or Wordpress.
Email and Autoresponders: Get tips, tricks and techniques for improving your open and click-through rate on your email and autoresponder campaigns. One small improvement can net you – and your client – thousands of dollars of increased income.
SEO and SEM: Regardless of your chosen niche or field, if you’re going to do well online you should know a thing or two about Search Engine Optimization and Search Engine Marketing. Get the latest news, tips and ideas here.
Social Media and Video Marketing: You’re not the only person Twittering away your days. Your potential and current clients are doing the same. They need you to be thoroughly versed on how to market online with Social media, social networking, and video. This is where you’ll build your “Social Skill Set.”
Web Copywriting: Last, but certainly not least, is our “Catch-all” category of web copywriting. Here we talk about improving your conversion rates on landing pages, how to construct a winning squeeze page, and how to simply write stronger web copy.
Most often as a web writer, you’ll cover topics that are pretty straightforward. But every once in a while, you’ll come across something you’re passionate and that demands more from you…
Online audiences are more responsive to a voice that is honest and sincere. Try the face-to-face test to see if your copy reads the way you intend, like one person talking to another.
An increase of just one or two percent in the conversion rate on a sales page can translate into a big increase in bottom line. Focus on three easy improvements you can make to create a better-converting sales page.
Along with writing online content, there’s still plenty of offline copywriting opportunities out there. It can be worthwhile to stay abreast of what’s happening offline, so you can offer those services to your clients too.