Archives for B2B Copywriting


Businesses Desperately Need YOU…

Here you’ll find resources that cover all aspects of writing for businesses. You can hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers. Keep coming back, too, because if this is your primary area of interest, we’ll keep you well-informed so that you can offer more value to your customers and grow your business (and income!).

How to Conduct a Great Interview

By Wealthy Web Writer | July 24, 2018

Recorded: July 24, 2018: Conducting interviews is essential for writing a strong, engaging, and effective case study. In this session, Ed Gandia reveals his secrets for doing a great interview.

Case Study Practice Assignment – Live Review

By Wealthy Web Writer | July 17, 2018

Recorded: July 17, 2018: Platinum members recently submitted their Case Study Practice Assignments for a chance to receive professional feedback on them. See what works well and easy ways to make a case study stronger.

How to Get Paid While Building Your Brand

By Liz Farr | July 4, 2018

Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck. Liz Farr has been using trade publications to build her business, and you can too!

Crafting a Winning Case Study — Practice Assignment Brief

By Wealthy Web Writer | June 22, 2018

If you enjoy storytelling and you’d like to do more of it in your business, then case studies might be just the thing. This month’s practice assignment is to try your hand at writing case studies. Jump in and give it a try!

Tips for Increasing Your Response Rates

By John Torre | March 1, 2018

Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.

Roving Report: Getting Creative with Case Studies

By Susanna Perkins | February 7, 2018

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

Member Update: The Fastest Way to Improve Your Writing

By Heather Robson | January 16, 2018

If you practice writing regularly, you’ll get better over time. So, writing is essential. But there are two other things you can do that will improve your writing fast. See what they are, plus check out what’s new and what’s coming up on Wealthy Web Writer.

Earning Readership Through Selective Emphasis

By John Torre | January 11, 2018

With all the distractions life offers these days, you need to use every strategy available to ensure people become engaged in your copy. Using selective emphasis is one way to hold a readers attention, and here you’ll find 20 ways to do it.