Archives for B2B Copywriting


Businesses Desperately Need YOU…

Here you’ll find resources that cover all aspects of writing for businesses. You can hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers. Keep coming back, too, because if this is your primary area of interest, we’ll keep you well-informed so that you can offer more value to your customers and grow your business (and income!).

5 Ways to Use Case Studies to Market Your Web-Writing Business

By Heather Robson | February 24, 2021

Looking for creative ways to market your web-writing services? Case studies build your credibility and demonstrate your expertise. Get creative with them.

How B2B Companies Use Social Media and How You Can Help Them Do It Better

By Melissa Gouty | February 10, 2021

B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.

Six Tips for Writing Technical Product Copy

By John Torre | March 26, 2020

What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…

9 Tips for Writing More Effective Industrial Copy

By John Torre | March 5, 2020

There’s a huge opportunity in the industrial sector, but what if you don’t have a technical background? Put these nine suggestions into practice every time you’re writing to a technical audience and you’ll seal your reputation as a top industrial copywriter.

Business Improvement Concept

7 Key Differences Between Business and Consumer Sales

By John Torre | October 18, 2019

The business-to-business sector is starved for good copywriters who understand the differences between B2B and B2C. Learn the key differences and start landing B2B clients.

Arrows Point to Demand - In Demand

4 Types of Copy the Business-to-Business Market Needs Now

By John Torre | August 22, 2019

If your goal is to earn a full-time living as a copywriter — without having to write copy for long sales pages or direct-mail letters — focus on the business-to-business sector. Here you’ll find four in-demand b2b projects you can use to grow a six-figure income.

B2B Emails — A Huge Opportunity for Writers

By Heather Robson | February 20, 2019

Recorded: February 20, 2019: Writing business-to-business emails is a much-overlooked writing opportunity. These projects are fast and fun. Best of all, they pay really well. Learn more about this web-writing opportunity in this interview.

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Roving Report: A Review of Case Study Practice Assignments

By Susanna Perkins | January 18, 2019

Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.

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