Archives for B2B Copywriting
Businesses Desperately Need YOU…
Here you’ll find resources that cover all aspects of writing for businesses. You can hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers. Keep coming back, too, because if this is your primary area of interest, we’ll keep you well-informed so that you can offer more value to your customers and grow your business (and income!).
Recorded: February 20, 2019: Writing business-to-business emails is a much-overlooked writing opportunity. These projects are fast and fun. Best of all, they pay really well. Learn more about this web-writing opportunity in this interview.
Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.
Subheads are mini-headlines used to break up your copy, and they have several very specific purposes. Writing your subheads with that understanding will help you deliver stronger, more readable copy.
If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.
When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.
Recorded: July 24, 2018: Conducting interviews is essential for writing a strong, engaging, and effective case study. In this session, Ed Gandia reveals his secrets for doing a great interview.
Recorded: July 17, 2018: Platinum members recently submitted their Case Study Practice Assignments for a chance to receive professional feedback on them. See what works well and easy ways to make a case study stronger.
Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck. Liz Farr has been using trade publications to build her business, and you can too!