Archives for B2B Copywriting
Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.
Subheads are mini-headlines used to break up your copy, and they have several very specific purposes. Writing your subheads with that understanding will help you deliver stronger, more readable copy.
If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.
When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.
Recorded: July 24, 2018: Conducting interviews is essential for writing a strong, engaging, and effective case study. In this session, Ed Gandia reveals his secrets for doing a great interview.
Recorded: July 17, 2018: Platinum members recently submitted their Case Study Practice Assignments for a chance to receive professional feedback on them. See what works well and easy ways to make a case study stronger.
Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck. Liz Farr has been using trade publications to build her business, and you can too!
If you enjoy storytelling and you’d like to do more of it in your business, then case studies might be just the thing. This month’s practice assignment is to try your hand at writing case studies. Jump in and give it a try!