Archives for B2B Copywriting

Businesses Desperately Need YOU… Here you’ll find resources that cover all aspects of writing for businesses. You can hone your web copy skills for B2B sites, learn more about writing case studies, or discover the world of white papers. Keep coming back, too, because if this is your primary area of interest, we’ll keep you well-informed so that you can offer more value to your customers and grow your business (and income!).
A businessman wearing a cape

Roving Report: A Review of Case Study Practice Assignments

By Susanna Perkins | January 18, 2019

Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.

The Why, How, and When of Writing Subheads

By John Torre | January 17, 2019

Subheads are mini-headlines used to break up your copy, and they have several very specific purposes. Writing your subheads with that understanding will help you deliver stronger, more readable copy.

Roving Report: How to Conduct a Great Interview

By Susanna Perkins | January 11, 2019

If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.

Key Differences Between Business and Consumer Marketing

By John Torre | December 20, 2018

When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.

Two people conducting an interview

How to Conduct a Great Interview

By Wealthy Web Writer | July 24, 2018

Recorded: July 24, 2018: Conducting interviews is essential for writing a strong, engaging, and effective case study. In this session, Ed Gandia reveals his secrets for doing a great interview.

Case Study Practice Assignment – Live Review

By Wealthy Web Writer | July 17, 2018

Recorded: July 17, 2018: Platinum members recently submitted their Case Study Practice Assignments for a chance to receive professional feedback on them. See what works well and easy ways to make a case study stronger.

How to Get Paid While Building Your Brand

By Liz Farr | July 4, 2018

Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck. Liz Farr has been using trade publications to build her business, and you can too!

Crafting a Winning Case Study — Practice Assignment Brief

By Wealthy Web Writer | June 22, 2018

If you enjoy storytelling and you’d like to do more of it in your business, then case studies might be just the thing. This month’s practice assignment is to try your hand at writing case studies. Jump in and give it a try!

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