Archives for B2B Copywriting
Whether it’s online or direct mail, getting people to respond to your sales and fundraising letters is the name of the game. The more responses, the more successful the promotion. So it’s important to know the small things you can do that will lift your response rates.
Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.
If you practice writing regularly, you’ll get better over time. So, writing is essential. But there are two other things you can do that will improve your writing fast. See what they are, plus check out what’s new and what’s coming up on Wealthy Web Writer.
With all the distractions life offers these days, you need to use every strategy available to ensure people become engaged in your copy. Using selective emphasis is one way to hold a readers attention, and here you’ll find 20 ways to do it.
Marketing a subscription product or website is a bit different that making a one-off sale. In your promotional materials, you’ll use fundamental copywriting principles, but there are several additional things you can do to boost the effectiveness of your website.
A lot goes into being the best writer you can be. You need to know how to generate inspiration rather than waiting for it, you need a deep well of ideas, you need to write fast and edit well. Start 2018 with 10 tools to help you do all of the above.
Often, your prospect has vague emotions about a product or a problem rather than a concrete and easily expressed desire. You can help them define their desires using these 13 writing and sales techniques.
Recorded: November 2, 2017: Explore three of the most important lessons from AWAI’s 2017 Copywriting Bootcamp. Plus discover top content, upcoming events, and more during this Monthly Member Meeting.