When it comes to approaching a writing project, you have a number of choices. Explore nine different approaches to space ads and direct mail along with an example of each.
When you need to position a product so it stands out from a crowd of competitors, there are proven approaches you can take, like the four you’ll find here.
If you’re writing copy to sell high-priced products, you’ll need to be very thoughtful in the way you construct your sales argument. These seven tips will help boost results.
If some of your clients are not yet selling online, now is the perfect time to talk to them about launching an e-commerce store. And who better to help them with the copy and content, than you?
Learn common e-commerce mistakes to avoid. When you remove these errors from your website, you’ll be way ahead of the competition.
If you have an e-commerce site, there are elements you need to make it successful, and there are things you want to avoid. Find out which is which…
Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing. They allow you to communicate in a concise, entertaining, and informative way. Use these five tips to create effective video scripts.