Archives for Ecommerce


Work For Yourself as You Work for Others…

Learn the intricacies of building your own Money-Making website, or get new tricks and tips on PPC marketing, shopping carts, or landing pages. It’s all here – all the ways you can create your own ecommerce or information marketing website and how you can help your clients succeed with theirs.

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9 Recommended Result-Oriented Methods for Writing Copy

By John Torre | June 17, 2021

When it comes to approaching a writing project, you have a number of choices. Explore nine different approaches to space ads and direct mail along with an example of each.

4 Ways to Advertise Seemingly Similar Products

By John Torre | May 27, 2021

When you need to position a product so it stands out from a crowd of competitors, there are proven approaches you can take, like the four you’ll find here.

7 Ways to Attract More Sales for High-Priced Products

By John Torre | May 13, 2021

If you’re writing copy to sell high-priced products, you’ll need to be very thoughtful in the way you construct your sales argument. These seven tips will help boost results.

6 Beginning Strategies for Facilitating Online Sales

By John Torre | April 8, 2021

If some of your clients are not yet selling online, now is the perfect time to talk to them about launching an e-commerce store. And who better to help them with the copy and content, than you?

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7 Mistakes to Avoid in Designing an E-Commerce Site

By John Torre | April 1, 2021

Learn common e-commerce mistakes to avoid. When you remove these errors from your website, you’ll be way ahead of the competition.

Laptop with graph showing e-commerce site performance

Elements to Include in an E-commerce Site That Sells

By John Torre | March 25, 2021

If you have an e-commerce site, there are elements you need to make it successful, and there are things you want to avoid. Find out which is which…

A young business woman writing a website

How to Write an Effective Landing Page Video Script

By John Torre | February 11, 2021

Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing. They allow you to communicate in a concise, entertaining, and informative way. Use these five tips to create effective video scripts.

How to Write Compelling Product Descriptions

By William Ballard | October 28, 2020

There are millions of e-commerce sites, each with dozens — even hundreds — of product pages. And they need product descriptions that sell…

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