As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.
Your clients look for a lot of things in a writer, but one thing will always be important. The results your words bring in. Use these seven ideas to improve copy conversion rates.
Does your writing connect emotionally with your reader? If you’re not sure how to make an emotional connection through your words, you’ll find three tips here to help…
During times of uncertainty, like we’re facing now, nonprofits need to focus on staying connected with their donors, be up front and honest about future needs, collaborate with worthwhile causes, and spend their marketing dollars wisely.
Recorded: May 28, 2020: In this live review, see what you need to keep in mind when crafting a homepage, how to review your own work, and how to make your writing and approach as strong as possible.
Part of successful writing is being able to meet reader expectations. Explore five content issues that will help you keep those expectations in mind, and deliver a better result for your client.
Whether your goal is to sell a product directly from a client’s landing page, ask visitors to download a free white paper, or promote a webinar or demonstration, higher conversion rates are better!
When starting on a homepage project, there are questions you need to ask first if you want to deliver what your client is expecting. These three will get you started…