Archives for Web Writing

As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.

Understanding SEO for Engaging Content

By Susan Fox | January 15, 2020

What can you do to write engaging content that is also SEO friendly? Lots of things! But it all starts with being focused on writing content that matters to your reader…

Key to a secret

How to Build and Use a Winning Swipe File

By Wealthy Web Writer | January 13, 2020

Live: January 17, 2020: Building a great Swipe File is a secret weapon in your writing arsenal. A good Swipe File lets you see what’s working and gives you an amazing study tool to improve your skills. See how to build a quality Swipe File for your writing business.

Reality Blog: How to Alienate Your Audience and Drive Them Away in Under 2 Seconds! But Wait, There’s More…

By Andrew Murray | December 27, 2019

Popups can be incredibly annoying to the user if not properly implemented. Discover the most common mistakes marketers make with popups so you can avoid them.

What Is a Lift Note and How Does It “Lift” Sales?

By John Torre | December 26, 2019

Writing a strong lift note can prime your reader to be open to your sales message, or can help readers who are on the fence decide to buy. Either way, you deliver a better result to your client when you can write an effective lift note.

How to Stockpile Content for a Rainy Day

By Michele Peterson | December 18, 2019

Create future content when you have the time to spare and you’ll set yourself up for consistent marketing and steady income. Here’s how it works…

A happy, positive woman

7 Ways a Positive Approach Helps You to Write Better Copy

By John Torre | December 12, 2019

Advertising copy traditionally gets better results from focusing on the positives, not the negatives. You’ll get a bigger response when you talk about the benefits, rather than the risks.

Woman doing reearch

Getting Inside the Mind of Your Audience

By Heather Robson | November 21, 2019

Recorded: November 21, 2019: One of the fastest ways to make your writing more effective is to learn everything you can about the person you’re talking to. Discover the best ways to learn what your audience is really thinking…

Goals spelled out in Scrabble tiles

Roving Report: Leaps and Bounds

By Susanna Perkins | November 21, 2019

Brainstorming business ideas is fun. Brainstorming business ideas with experts in your industry is even more fun. It’s inspiring too… check out this brainstorming session with Nick, Heather, and Andrew and get ideas for your own business.

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