Archives for Web Writing


As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.

Avoid These Bad Habits When Writing Web Content

By John Torre | June 13, 2019

There’s a lot of bad content online. Low quality. Not relevant. You don’t want to add to it. Avoid producing bad content by sidestepping these four habits when writing your web pages…

Six Writing Opportunities and How to Use Stories in Each

By Heather Robson | June 13, 2019

Recorded: June 13, 2019: In this live webinar, discover six great opportunities for web writers, and how you can use storytelling skills to deliver great results for each on.

Writing a Landing Page — Practice Assignment Brief

By Heather Robson | June 7, 2019

The goal of a landing page could be to get someone to sign up for an email list, to register for an event, to complete a survey, or to make a purchase. Practice your skill at writing an effective landing page.

Developing the Right Mindset for Direct Response Work

By John Torre | June 6, 2019

The key to greater responses, a strong Return on Investment, more sales, and higher profits lies with developing a direct-response mindset in both offline and online marketing channels.

Digital Marketing - Gears Concept

A Stress-Free Way to Build Quality Content Faster: The MoSCoW Method

By Rodney Lui | June 5, 2019

What if there were a simple method to increase your writing output? One that led to the creation of quality content faster? This adaptation of an approach to software programming can help you write stronger content in less time.

How to Create an 8-Step Strategic Communications Planning Matrix

By Mandy Marksteiner | June 4, 2019

Learn how to use an 8-step strategic communications matrix and start offering strategic communications planning to your clients. This is valuable service that can help you achieve bigger successes with your marketing campaigns.

Wooden home with a heart on the roof.

Writing a HomePage – Live Review

By Wealthy Web Writer | May 30, 2019

Recorded: May 30, 2019: In this live webinar, sit in on a live review of homepage copy. You’ll see what works best to make a homepage effective, what pitfalls to watch for, and quick tweaks to make things stronger.

Business man holding his head in his hands

The 5 Habits of Lazy Web Writers and Marketers

By John Torre | May 30, 2019

The best web content takes time to create. It should be fresh and unique and more focused on meeting your audience’s needs than appealing to search engines or specific social media platforms.

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