Archives for Web Writing
As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.
No matter which niche you choose to pursue, you’ll need to apply basic copywriting fundamentals. The trick… and what makes good niche writers great… is knowing how to “customize” those good practices for the niche in.
Stuck on what to write? Every writer experiences that sometimes. These 52 writing prompts for web writers can help you get some forward momentum… whether you need ideas for a client project or for your own website.
Weaving a compelling story into your writing, whether it’s a sales promotion or an editorial piece, can help grab your reader’s attention and hold onto it for longer.
When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.
The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.
Most writers warm up, whether they realize it or not. If you’re going to do it anyway, you might as well do it in a deliberate, productive way, so you can deliver a stronger result to your client. Check out these warm-up exercises that will have you writing at your best.
The way to approach a sales objection is to meet it head-on. Learn to identify prospect objections and then overcome them in your copy in an honest, straightforward way.
Video is winning the attention wars on the Internet. There’s a sky-high demand, which spells big opportunity for you. See how you can write video scripts that will engage viewers and keep them watching.