Archives for Web Writing


As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.

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Member Update — Exercise Your Senses

By Heather Robson | January 18, 2021

Sensory writing – weaving in words that appeal to the five sense – will make your work more interesting, engaging, and memorable. Try this exercise to hone your skills…

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Roving Report: Persuasive Writing and Your Success

By Susanna Perkins | December 25, 2020

Developing your persuasive writing skills can help set you up for success as a web writer… even if you don’t plan to write sales copy.

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The Rise and Fall of a Master Storyteller

By Andrew Murray | December 18, 2020

How you tell your story — whatever story you mean to tell — matters. Andrew Murray talks about what a difference story can make and why it’s important to web writers like us.

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Roving Report: 17 Quick Tips for Improving Your Copy Now

By Susanna Perkins | December 11, 2020

You can improve your web copy quickly by applying a few hard won secrets. See some of Nick Usborne’s favorite ways to produce top-notch copy on every project.

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Roving Report: Fill Your Editorial Calendar with Ease

By Susanna Perkins | November 27, 2020

Are you a content creator (or do you want to be)? Do you ever worry that you’ll run out of ideas? Here, you’ll find five ways that you can come up with more ideas that you’ll ever use. Fill your editorial calendar and then some!

Write Better Content for All Your Readers

By Heather Robson | November 25, 2020

When you write accessible content, you improve the experience for all your users and you help people with disabilities to engage with your work. Use these five tips to make your content easier for everyone to read.

Reality Blog Challenge: What I Learned About Copywriting from Acting Lessons

By Valeria Collier Vick | November 20, 2020

Nailing your client’s brand voice is a sure way to win your client’s approval. Valeria Collier Vick shares lessons she learned from daughter and acting that have helped her get to know her clients — and their brand voice — better.

10 Tips for Performing a Quick Proofreading Job

By John Torre | November 19, 2020

Turning in polished work that’s ready to go is part of being a professional writer. That means not skimping on the editing or proofreading steps of your project. Use these ten tips to make sure you’re work is at its best.

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