As a freelance web writer, you’ll encounter many different kinds projects. Discover tips, hints, insights and techniques that will help you write superior copy for the web.
No matter which niche you choose to pursue, you’ll need to apply basic copywriting fundamentals. The trick… and what makes good niche writers great… is knowing how to “customize” those good practices for the niche in.
Weaving a compelling story into your writing, whether it’s a sales promotion or an editorial piece, can help grab your reader’s attention and hold onto it for longer.
When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.
The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.
Video is winning the attention wars on the Internet. There’s a sky-high demand, which spells big opportunity for you. See how you can write video scripts that will engage viewers and keep them watching.