Marketing 3.0 – Business as Usual Is Changing

Get in Front of This New Marketing Trend,
And Build Your Dream Writer’s Life
Doing Some of the Most Rewarding Work Imaginable.

Imagine getting this email from a new client:

“I need a lot of copy, and soon. Let’s start with the website content, and then the case studies. Oh, and we want to set up an email campaign ASAP.

“Send me your invoice so we can start right away.”

The project you’ll be writing about ties in with big-name companies like American Express, Whole Foods, and Sysco. There’s a chance your copy will be published on their websites.

Best of all, this project links to a worthy cause — ending childhood hunger.

Incredible, right? Paid work … big-name clients … being part of a good cause. “Satisfying” doesn’t even begin to explain it.

It’s called cause marketing. It’s the direction that smart, savvy companies are moving in. And, the demand for online copywriters who understand how to write for cause marketing campaigns is exploding.

Consumers With a Conscience

The cause marketing industry pulled in $1.6 billion last year. That number will only grow as more businesses and nonprofits realize the value of cause marketing.

The field itself has more than tripled in recent years. And growth over the last decade was 200%.

Keep in mind — this growth happened in spite of the recession. And it happened because consumers want to buy from companies who make positive contributions to their communities and to the world.

According to the 2011 Cone/Echo Global Corporate Responsibility Study, 93% of consumers want to know what companies are doing to make the world a better place. 93%!

Businesses cannot ignore this shift … and neither can you.

Writing for a Cause is Different … and If You Don’t Adjust Your Writing, Your Results Will Disappoint.

The fundamentals of good persuasive writing still apply, sure. But there are a few subtleties as well. They’re what make the difference between a booming campaign (and happy clients) and a writing project that fizzles. 

Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn …

  • How to write copy that “sells” a cause
  • How to use the “MORAL” approach to build credibility for a cause campaign
  • The most essential element of any well-run cause campaign
  • The most powerful words to use in a cause campaign
  • 8 unique ways to “sell” your cause
  • Which key emotions are most effective in cause marketing
  • What psychological factors should be drawn out in the best cause campaigns

Even better, you’ll also discover how to position yourself as a Cause Marketing Specialist so those involved with cause campaigns will scramble to hire you.

As a Cause Marketing Specialist, you’ll have the opportunity to work with Fortune 500 companies or small mom-and-pop ventures … to work on multi-layered campaigns or simple initiatives.

Best of all, being a Cause Marketing Specialist lets you focus your talents on promoting causes that you are truly passionate about. It’s hard to describe how rewarding that is.

Here at Wealthy Web Writer, we want to help our members to craft their perfect version of the writer’s life. Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World can help you do that.

For just $197, you’ll set yourself up for success in this field. You’ll …

  • Enjoy an effective way to land ongoing work.
  • Enter a specialty where there is high demand and little competition.
  • Make a big difference to the bottom line of your clients and for the causes you love — not to mention the boost you’ll give to your own bank account.
  • Craft your dream version of the writer’s life

It’s everything you need to add purpose, meaning, and satisfaction to your career while still enjoying every perk that comes with being a freelance web writer. It’s risk-free and it’s yours today. Just click here to claim your program.

Order Now

To your cause marketing success,

Mindy McHorse

P.S. As part of your Cause Marketing Program you’ll also receive four special bonus training guides, including Training Guide #1: How to Write Emails and Autoresponder Series for Cause Marketing Campaigns, Training Guide #2: How to Write Web Copy for Cause Marketing Campaigns, Training Guide #3: How to Use Social Media to Promote Cause Marketing Campaigns, and Training Guide #4: How to Optimize a Cause Marketing Website with SEO Techniques.

This comprehensive program doesn’t leave anything to chance. Inside, you’ll learn everything you need to succeed as a Cause Marketing Specialist. With these trends in marketing, it’s the perfect time to build your writer’s life around the causes you love. Start today.