Archives for Getting Started

What common mistakes should I avoid when starting my business?

By Heather Robson | August 10, 2014

Although you may not realize it, you might be guilty of committing a business faux-pas. Below is a list of common mistakes made by copywriting rookies and vets alike. Push services at prospective clients Brag (too much) about qualifications Insult client’s business practices Oversimplify your services Send sub-par samples or direct them to a poorly-constructed […]

What’s the fastest way to start making money as a web writer?

By Heather Robson | June 8, 2014

Once of the quickest ways to start making money (and a lot of it) as a web writer is through writing content. This type of copy is short and simple, and can be drafted pretty quickly. Content copy can be anything from articles to blogs to white papers to social media posts to insider reports. […]

Should I do spec assignments?

By Heather Robson | June 8, 2014

It depends on how far along you are in your copywriting career. If you are new to the copywriting industry and are in the process of creating a portfolio, yes, you should do spec assignments. Nick Usborne considers working on spec an initial marketing strategy, and a great way to build your portfolio. But don’t […]

Do I need a website?

By Heather Robson | June 4, 2014

As Rebecca Matter says: Yes. Yes. 100% Yes. There are so many reasons why you should create a website for your freelance business. Here are a few of my favorite … First of all, you are a WEB writer! A prospective client might find it a bit strange if someone who WRITES for the Web […]

Should I focus on a niche?

By Heather Robson | June 4, 2014

If you ask experts Nick Usborne or Pam Foster, they would both agree that you definitely should choose a niche or a specialization for your freelance career. Below are just a few of the reasons why you should consider specializing in a certain type of copy or industry. By choosing a niche, you … Increase […]

How do I build my portfolio when I don’t have clients yet?

By Heather Robson | June 2, 2014

When you hear the word “portfolio,” you might picture a three-ring, leather binder with ivory-colored paper stuffed inside plastic page protectors … and get intimidated. Sure, this is the traditional way to present writing samples to potential clients, but there are other mediums you can use to showcase your copywriting skills, even when you’re just […]

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