Personal branding is the process of developing a web presence to market yourself. A personal brand is the combination of the information presented across all web mediums including your website, blog, LinkedIn, Facebook, and Twitter.
You’re a WEB writer, so you definitely need to develop an online presence. After all, clients will be hiring you to develop/improve their web presence, so it only makes sense for you to have established one yourself.
And, with an online personal brand across many mediums, marketing your services is pretty much done for you.
To learn more about how to discover and develop your personal brand, read this article by Mindy McHorse.
“Like it or not … we’re building a brand for ourselves with every word we write, and every action we take in business. So, if we’re going to be branded anyway, why wouldn’t we try to make it the best it can be?” — John Torre
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