How should I handle it when a project falls through?
How do I leave the door open for future projects?
Sometimes, for whatever reason, projects fall through. Whether it is because of a change in your client’s plans or the project unintentionally got put on the backburner, it happens.
If the project got lost in the midst of your client’s chaos, that doesn’t necessarily mean it can’t resurface. Give your client some time to finish that big proposal or ad campaign they’ve been working on, and then follow up asking if they’re interested in picking up where you left off. If not, that’s ok. Don’t get too discouraged. You never know what copy needs may arise for them in the future.
The most important thing for you to do is keep in touch with the client. Send simple emails on a monthly or bi-monthly basis to say hello, check in and see how they’re doing. These emails will serve as a reminder of your freelance business and keep you front-of-mind when they are in need of a freelancer.
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