It depends on how far along you are in your copywriting career.
If you are new to the copywriting industry and are in the process of creating a portfolio, yes, you should do spec assignments. Nick Usborne considers working on spec an initial marketing strategy, and a great way to build your portfolio.
But don’t work on spec forever. Nick explains …
“Say to yourself, ‘I’m going to do work on spec until I have four or five nice-looking jobs in my portfolio.’ And once they’re complete, you need to stop working on spec completely. With those four or five samples, you’ll have enough credibility and authority to start negotiating for good project fees.”
Once your portfolio has some solid samples, the only time you should consider writing on spec again is if you are trying to break in to a new niche.
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