How do I build my portfolio when I don’t have clients yet?

When you hear the word “portfolio,” you might picture a three-ring, leather binder with ivory-colored paper stuffed inside plastic page protectors … and get intimidated.

Sure, this is the traditional way to present writing samples to potential clients, but there are other mediums you can use to showcase your copywriting skills, even when you’re just starting out.

One great place to display your writing is your freelance website.

Just think about the opportunities to demonstrate your writing skills … There’s the Home page … the About page … the Products & Services page … the Contact page … a Blog … and any other content you want to include! All of these pages serve as samples of your writing style … all while promoting your freelance business!

Also remember there is portfolio GOLD inside the Accelerated Program for Six-Figure Copywriting. Not only does this program thoroughly teach the fundamental techniques of direct-response copywriting, but it also contains sales letter-writing exercises you can submit for review by expert copywriters which can later be used as samples in your portfolio. Talk about killing two birds with one stone!

Want to learn more about why you don’t necessarily have to be an A-level copywriter to have a great portfolio? Check out this great article by Kristina Stiffler.

Then, here are two more informative articles about building a portfolio for new copywriters:

Four Ways to Create a Career-Building Portfolio by Linda Wilkinson

The Quickest Way to Build a Web Copywriting Portfolio by Sid Smith

At the end of the day, remember …

“Businesses that will hire relatively untested copywriters do not expect to see samples that have mailed. What they’re looking for is someone who’s willing to work hard. They want to work with someone willing to go beyond what other copywriters are willing to do.” —    Will Newman, Master Copywriter and Circle of Success Instructor

Category: Getting Started
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