B2B Copywriting

The B2B industry is huge and has a big, big demand for competent copywriters. Here you can sharpen your web copy skills for B2B sites, learn more about writing case studies, or discover the lucrative world of white papers.

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Roving Report: A Review of Case Study Practice Assignments

January 18, 2019

Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.

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The Why, How, and When of Writing Subheads

January 17, 2019

Subheads are mini-headlines used to break up your copy, and they have several very specific purposes. Writing your subheads with that understanding will help you deliver stronger, more readable copy.

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Roving Report: How to Conduct a Great Interview

January 11, 2019

If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.

Popular Selections

Roving Report: The B2B Opportunity for Web Writers

The size and scope of the B2B opportunity for web writers is hard to wrap your head around, but suffice to say, it’s big. Really big. Find out more …

Marketing Concepts to Keep in Mind in 2015

Apply these six marketing concepts to your copywriting and web writing, and you’ll see an immediate improvement in your results.

How to Prepare for a B2B Copywriting Assignment

Use these three simple, but crucial, steps to help you prepare for any B2B copywriting assignment and set yourself up for success.

Featured B2B Writing Events

5 Hot Opportunities in B2B Web Writing

Recorded: July 13th, 2011
Steve Slaunwhite delves into the five hottest B2B opportunities for web writers, sharing details on what these projects are, what they entail and how to land them.

Pitching Online Video Writing Projects to B2B Clients: What You Need to Know

Recorded: February 10th, 2011
Online video scriptwriting is a service that every B2B copywriter should consider adding to their suite of writing services — NOW! But since this niche is so NEW, many copywriters have questions about how to pitch projects, and what to say to clients about online video. This seminar will arm you with the right information to present to clients, so you can better serve them by helping them take advantage of this amazingly popular new marketing tool.

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