The B2B industry is huge and has a big, big demand for competent copywriters. Here you can sharpen your web copy skills for B2B sites, learn more about writing case studies, or discover the lucrative world of white papers.
Roving Report: A Review of Case Study Practice Assignments
Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.
The Why, How, and When of Writing Subheads
Subheads are mini-headlines used to break up your copy, and they have several very specific purposes. Writing your subheads with that understanding will help you deliver stronger, more readable copy.
The size and scope of the B2B opportunity for web writers is hard to wrap your head around, but suffice to say, it’s big. Really big. Find out more …
Apply these six marketing concepts to your copywriting and web writing, and you’ll see an immediate improvement in your results.
Featured B2B Writing Events
Recorded: July 13th, 2011
Steve Slaunwhite delves into the five hottest B2B opportunities for web writers, sharing details on what these projects are, what they entail and how to land them.
Recorded: February 10th, 2011
Online video scriptwriting is a service that every B2B copywriter should consider adding to their suite of writing services — NOW! But since this niche is so NEW, many copywriters have questions about how to pitch projects, and what to say to clients about online video. This seminar will arm you with the right information to present to clients, so you can better serve them by helping them take advantage of this amazingly popular new marketing tool.