B2B Copywriting


The B2B industry is huge and has a big, big demand for competent copywriters. Here you can sharpen your web copy skills for B2B sites, learn more about writing case studies, or discover the lucrative world of white papers.

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Six Tips for Writing Technical Product Copy

What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…

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9 Tips for Writing More Effective Industrial Copy

There’s a huge opportunity in the industrial sector, but what if you don’t have a technical background? Put these nine suggestions into practice every time you’re writing to a technical audience and you’ll seal your reputation as a top industrial copywriter.

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7 Key Differences Between Business and Consumer Sales

The business-to-business sector is starved for good copywriters who understand the differences between B2B and B2C. Learn the key differences and start landing B2B clients.

Popular Selections

Roving Report: The B2B Opportunity for Web Writers

The size and scope of the B2B opportunity for web writers is hard to wrap your head around, but suffice to say, it’s big. Really big. Find out more …

Marketing Concepts to Keep in Mind in 2015

Apply these six marketing concepts to your copywriting and web writing, and you’ll see an immediate improvement in your results.

How to Prepare for a B2B Copywriting Assignment

Use these three simple, but crucial, steps to help you prepare for any B2B copywriting assignment and set yourself up for success.

Featured B2B Writing Events

5 Hot Opportunities in B2B Web Writing

Recorded: July 13th, 2011
Steve Slaunwhite delves into the five hottest B2B opportunities for web writers, sharing details on what these projects are, what they entail and how to land them.

Pitching Online Video Writing Projects to B2B Clients: What You Need to Know

Recorded: February 10th, 2011
Online video scriptwriting is a service that every B2B copywriter should consider adding to their suite of writing services — NOW! But since this niche is so NEW, many copywriters have questions about how to pitch projects, and what to say to clients about online video. This seminar will arm you with the right information to present to clients, so you can better serve them by helping them take advantage of this amazingly popular new marketing tool.

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