B2B Copywriting


The B2B industry is huge and has a big, big demand for competent copywriters. Here you can sharpen your web copy skills for B2B sites, learn more about writing case studies, or discover the lucrative world of white papers.

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How to Conduct a Great Interview

Recorded: July 24, 2018: Conducting interviews is essential for writing a strong, engaging, and effective case study. In this session, Ed Gandia reveals his secrets for doing a great interview.

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Case Study Practice Assignment – Live Review

Recorded: July 17, 2018: Platinum members recently submitted their Case Study Practice Assignments for a chance to receive professional feedback on them. See what works well and easy ways to make a case study stronger.

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How to Get Paid While Building Your Brand

Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck. Liz Farr has been using trade publications to build her business, and you can too!

Popular Selections

Roving Report: The B2B Opportunity for Web Writers

The size and scope of the B2B opportunity for web writers is hard to wrap your head around, but suffice to say, it’s big. Really big. Find out more …

Marketing Concepts to Keep in Mind in 2015

Apply these six marketing concepts to your copywriting and web writing, and you’ll see an immediate improvement in your results.

How to Prepare for a B2B Copywriting Assignment

Use these three simple, but crucial, steps to help you prepare for any B2B copywriting assignment and set yourself up for success.

Featured B2B Writing Events

5 Hot Opportunities in B2B Web Writing

Recorded: July 13th, 2011
Steve Slaunwhite delves into the five hottest B2B opportunities for web writers, sharing details on what these projects are, what they entail and how to land them.

Pitching Online Video Writing Projects to B2B Clients: What You Need to Know

Recorded: February 10th, 2011
Online video scriptwriting is a service that every B2B copywriter should consider adding to their suite of writing services — NOW! But since this niche is so NEW, many copywriters have questions about how to pitch projects, and what to say to clients about online video. This seminar will arm you with the right information to present to clients, so you can better serve them by helping them take advantage of this amazingly popular new marketing tool.

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