Search Engine Optimization


Regardless of your chosen niche or field, if you’re going to do well online you should know a thing or two about Search Engine Optimization and Search Engine Marketing. Get the latest news, tips and ideas here.

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Writing a Landing Page — Practice Assignment Brief

The goal of a landing page could be to get someone to sign up for an email list, to register for an event, to complete a survey, or to make a purchase. Practice your skill at writing an effective landing page.

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Does Google Want You to Choose a Niche?

When it comes to ranking better in the search engines, creator reputation matters. That means your reputation as a writer can bring more work your way.

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Roving Report: What’s New and What’s Changing in SEO Copywriting

SEO (Search Engine Optimization) is always changing. What worked five years ago, or even five weeks ago, may not work today, as algorithms evolve. Keep up with emerging trends and evergreen strategies.

Popular Selections

Roving Report: Using Seasonal Content in Your SEO Strategy

Using seasonal content in SEO is a good strategy to take advantage of how people’s search habits change around the holidays.

Google Authorship is Dead! Now What?

Now that Google Authorship is dead, learn how to build authority without Google Authorship. These 7 tips will get you started.

Using Long Tail Keywords to Boost Your Traffic

Seventy percent of searchers use long tail keywords when using search engines. Find out how you can use this information to bring more traffic to your site.

Featured SEO Events

A Crash Course in SEO Copywriting

Recorded: July 17th, 2012Learn the ins and outs of SEO copywriting from SEO expert Heather Lloyd-Martin. Find out timeless strategies, recent changes, and more.

3 SEO techniques that don’t work anymore (and what you can do instead.)

Recorded: November 14th, 2011
Heather Lloyd-Martin joins us to reveal the SEO strategies that are working today… and what strategies have become a waste of time.

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