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…ct types into the search box. These are your “keywords.” Use these keyword search terms strategically in your headline and in your body copy. Use them again in your meta data. (This is the “behind-the-scenes” title and description that show up on the search-engine results page and entice visitors to click-through to your site.) Use both onsite and offsite SEO. Onsite SEO is — as it sounds — on your website. An example of onsite SEO is using your k…
…) practices. SEO is the art and science of getting your content indexed by search engine databases. To be found in search and attract clients, you need to write for both the search engines and your reader. This article shows you how. I’ll explain the strategies that got my wife’s website to rank high in Google for her targeted market. And we did it without spending a dime on paid search or advertising. (I used these techniques for my s…
…” after you’ve finished typing and chosen your search term.) Although long-term terms are represented, users will see results from “head” terms first. Of course, there are posts saying that Google Instant is the death of SEO (been there, heard that.) And some may feel that, by default, SEO copywriting is dead along with it. But it’s not – not by a long shot. At the same time, the new interface seems to make some “foundational” SEO steps even more…
…results that are more relevant to the searcher — then they will soon lose search business. And, a loss of search business is a loss of revenue in the form of advertising. So, Google wants to list websites that are the most relevant to the searcher. That means that Google has to somehow differentiate between searches that are purely for “information” and searches done by shoppers looking for a specific product. Can they do this? Yes, t…
…ake Google their prime source of new leads and customers. When you enter a search term into Google like “coffee near me” or “best photographer in Memphis,” Google’s goal is to serve up the most relevant result. Even when the keywords entered don’t have geo-targeted language, Google likes to throw the spotlight on local solutions first. And you can use this to your advantage whenever you write copy for a client who depends on local business. Whethe…
…a whole lot of useful SEO information. The Battle of the Webmasters Google Search Console gives you a detailed insight into the health of your pages. Once you learn how to interpret the data, Google Search Console can pinpoint what pages are doing well and which ones need some love. Bing Webmaster will give you similar information, with a few subtle differences. No one could say Google Search Console is intuitive or easy to use. There’s a steep le…
…(http://www.google.com/trends) in your web browser. Enter in the following search terms, separated by a comma: web marketing Internet marketing online marketing Facebook marketing social media marketing Next, on the upper right-hand side, click the drop down that says “All regions” and select “United States.” This will show the search volume for these five search terms in the United States since 2004. Several things become apparent from this initi…
…ealthy Web Writer, you know plenty about keywords and how to use prominent search engines and subscription tools to find the keywords and phrases you want to optimize your copy around. And chances are that you are adept at social media. You probably have a favorite platform or two you already use regularly. But did you know, hiding among all those social media platforms, there is an often-overlooked search engine, one filled with current informati…