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What common mistakes should I avoid when starting my business?

By Heather Robson | August 10, 2014

Although you may not realize it, you might be guilty of committing a business faux-pas. Below is a list of common mistakes made by copywriting rookies and vets alike. Push services at prospective clients Brag (too much) about qualifications Insult client’s business practices Oversimplify your services Send sub-par samples or direct them to a poorly-constructed […]

Should I do spec assignments?

By Heather Robson | June 8, 2014

It depends on how far along you are in your copywriting career. If you are new to the copywriting industry and are in the process of creating a portfolio, yes, you should do spec assignments. Nick Usborne considers working on spec an initial marketing strategy, and a great way to build your portfolio. But don’t […]

Uncover Your Strengths and Use Them to Grow Your Business

By Heather Robson | July 31, 2013

You can use your strengths to build a web-writing business that you’ll love and that will thrive. Use these three methods to uncover your strengths.

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