You can learn a lot about your target audience with just a little internet research. In fact, the research possibilities today are better than they ever have been. That’s good news for writers!
Sponsored Content is on the rise, but it’s still in its early stages, both as a marketing method and as a means of earning an income from writing. Which means, it’s a growing opportunity for web writers. Try your hand at it in this month’s Practice Assignment.
When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.
A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.
Think about what it means to be a fan. You’re excited. You’re engaged. You can’t know enough or do enough… because you’re just having so much darn fun. Make you’re web writing business like that.