Archives for improve your skills


Roving Report: What the Internet Reveals About Your Target Audience

By Susanna Perkins | November 9, 2018

You can learn a lot about your target audience with just a little internet research. In fact, the research possibilities today are better than they ever have been. That’s good news for writers!

Offline Reading

Sponsored Content — A New Opportunity for Writers — Practice Assignment Brief

By Wealthy Web Writer | November 8, 2018

Sponsored Content is on the rise, but it’s still in its early stages, both as a marketing method and as a means of earning an income from writing. Which means, it’s a growing opportunity for web writers. Try your hand at it in this month’s Practice Assignment.

Social Media Needs to Be More Than Just a Sales Hook

By John Torre | November 8, 2018

Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue about what the social web is about. They try to use it for generating sales instead of focusing on its true purpose… to make connections.

12 Steps to Creating a Successful Direct Mail Package

By John Torre | November 1, 2018

When writing a direct mail package, whether for print or online, you’ll do a better job and deliver a better result if you have a system in place. Try this 12-step approach to writing winning sales packages.

Why Writing Honest Copy Will Always Lead to Better Copy

By John Torre | October 25, 2018

A basic principle in all successful advertising — and really all personal and business relationships — is to treat other people the way you want to be treated. That carries over into writing sales copy.

Tips for Incorporating Testimonials in Your Sales Copy

By John Torre | October 18, 2018

Most prospects want to let someone else try your product before they do. You can lend your sales package credibility by including the positive things existing customers say. Use these tips for effectively incorporating testimonials into your sales copy.

Show Your Clients How Likeable You Are With a Great “About Me” Page

By Heather Robson | October 17, 2018

Your About Me page should help your clients see themselves hiring you. More than that, it should help them see that they would enjoy working with you. Choose stories to weave into your about me page that get that job done.

Member Update: Become a Fan of Something

By Heather Robson | October 9, 2018

Think about what it means to be a fan. You’re excited. You’re engaged. You can’t know enough or do enough… because you’re just having so much darn fun. Make you’re web writing business like that.