Most successful direct-marketing promotions have something in common… they lead with a story about a real person or situation that grabs the reader’s attention and keeps their eyes on the page.
When writing for fundraising copy, using stories can fuel your success. But you want to approach the story from the right point of view… and pick the best protagonist to deliver results. Learn the best approach inside…
If you’re willing to borrow some of the time-honored techniques of storytelling, you can incorporate powerful colloquial stories in your copy that grab the attention of both buyers and donors and prepare them to take action.
You can get more impact, and more connection with buyers and donors, by the using stories in your messages. However, the way you use stories matters. Here, you’ll find four effective ways to introduce stories in your next sales message.
Stories grab attention, stir emotions, and build trust. That makes them a powerful marketing tool. Learn how to find marketing stories in your everyday life.
Storytelling in marketing is a powerful way to get your message across and to connect with readers. This history of storytelling provides context.