Archives for storytelling


Show Your Clients How Likeable You Are With a Great “About Me” Page

By Heather Robson | October 17, 2018

Your About Me page should help your clients see themselves hiring you. More than that, it should help them see that they would enjoy working with you. Choose stories to weave into your about me page that get that job done.

The Secrets Behind Using Stories to Sell

By John Torre | August 30, 2018

Most successful direct-marketing promotions have something in common… they lead with a story about a real person or situation that grabs the reader’s attention and keeps their eyes on the page.

Elements of a Well-Built Story

By John Torre | February 15, 2018

When writing for fundraising copy, using stories can fuel your success. But you want to approach the story from the right point of view… and pick the best protagonist to deliver results. Learn the best approach inside…

How to Engage Your Reader in a Compelling Story

By John Torre | January 25, 2018

If you’re willing to borrow some of the time-honored techniques of storytelling, you can incorporate powerful colloquial stories in your copy that grab the attention of both buyers and donors and prepare them to take action.

Four Ways to Use Stories for Greatest Impact

By John Torre | January 18, 2018

You can get more impact, and more connection with buyers and donors, by the using stories in your messages. However, the way you use stories matters. Here, you’ll find four effective ways to introduce stories in your next sales message.

Finding Marketing Stories in Your Everyday Life

By Heather Robson | November 1, 2017

Stories grab attention, stir emotions, and build trust. That makes them a powerful marketing tool. Learn how to find marketing stories in your everyday life.

How Storytelling in Marketing Has Evolved

By Ruth Homer | April 20, 2017

Storytelling in marketing is a powerful way to get your message across and to connect with readers. This history of storytelling provides context.