Archives for writing tips


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Finding Clarity Before You Write

By Heather Robson | July 3, 2019

If you start writing on an important project before you have clarity, you’ll struggle… and probably procrastinate. Go through these three steps to find clarity

4 Simple Questions That Will Improve Your Copy

By John Torre | May 23, 2019

Whenever you sit down to write a sales letter, imagine that you’re writing to your mom, your sibling, or a close friend. That way you’ll avoid products you don’t believe it and you’ll always treat your reader with respect.

Woman Talking Into Phone

Struggling to write in a conversational tone? Try talking to your computer as you’d talk to a friend…

By Simon Speight | March 26, 2019

If you’re typing skills aren’t where you’d like them to be — or if you’re looking for a way to write faster and more conversationally — dictation software could change everything for you.

5 Tips to Enhance Your Copy’s Readability

By John Torre | February 14, 2019

Your copy’s readability is going to have a big impact on how it’s received by your audience. Your writing matters, of course. But so does the copy’s presentation. Keep these design principles in mind when reviewing your copy’s layout.

5 Tips for Reaching the Self-Help Prospect

By John Torre | February 7, 2019

The self-help niche can be lucrative for web writers and copywriters — provided your copy approaches the self-help prospect with a certain amount of delicacy and whole lot of respect.

Key Differences Between Business and Consumer Marketing

By John Torre | December 20, 2018

When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.

The Importance of Setting Goals and Objectives Before Writing

By John Torre | December 13, 2018

The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.

How Boredom Can Make You a Better, More Prolific Writer

By Heather Robson | November 7, 2018

In our digital age with streaming TV, smart phone alerts, and endless content to surf on the Internet, there’s almost always an immediate antidote to feeling bored. For writers, that’s not a good thing…

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