Archives for writing tips


10 Classic Headlines and What Makes Them Successful

By John Torre | April 29, 2021

One of the most reliable ways to grab attention with a headline and get your reader to keep reading is to appeal to a reader’s self-interest. See ten examples of headlines that do this well…

5 Ways to Hold Your Reader’s Attention Through to the End

By Heather Robson | January 27, 2021

Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…

Reality Blog Challenge: 8 Persuasive Copywriting Masterclasses from Valhalla Cat University

By Suzanna Fitzgerald | November 18, 2020

Sometimes the best writing lessons come from unexpected places. Suzanna Fitzgerald shares some very powerful persuasion lessons that she learned from a four-legged friend…

Using the Motivating Sequence to Get Results

By John Torre | October 15, 2020

The motivating sequence is a system you can use each and every time you write promotional copy. It’s a variation on AIDA that is proven to get good results.

A Powerful and Mighty Writing Tool: Contrast

By Thomas Coalson | April 24, 2020

As a writing tool, contrast is powerful. It helps your reader see connections and identify more quickly with your copy. See how to use in your projects…

Member Update: How to Improve as a Writer

By Heather Robson | April 20, 2020

How to improve as a writer isn’t as straightforward as becoming a better researcher or learning to master the editing process. But it can be done. Inside, you’ll find the best ways to improve…

Want to Write Faster? The Art of Quieting Your Inner Editor

By Heather Robson | April 15, 2020

If you want to be a faster and better writer, then you must learn how to quiet your inner editor. Here are three strategies to help you succeed…

Six Tips for Writing Technical Product Copy

By John Torre | March 26, 2020

What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…

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