Whenever you sit down to write a sales letter, imagine that you’re writing to your mom, your sibling, or a close friend. That way you’ll avoid products you don’t believe it and you’ll always treat your reader with respect.
If you’re typing skills aren’t where you’d like them to be — or if you’re looking for a way to write faster and more conversationally — dictation software could change everything for you.
Your copy’s readability is going to have a big impact on how it’s received by your audience. Your writing matters, of course. But so does the copy’s presentation. Keep these design principles in mind when reviewing your copy’s layout.
The self-help niche can be lucrative for web writers and copywriters — provided your copy approaches the self-help prospect with a certain amount of delicacy and whole lot of respect.
When writing B2B copy, even though you need to structure your sales approach a bit differently, you have to remember that you’re still writing to another person with feelings, emotions, and insights. Keeping this in mind will help you be more successful.
The first step to take before writing your next sales promotion — even before you do any research or interviews — is to set your project goals and objectives. If you don’t set a target, you won’t know if you’ve hit it.