Sometimes the best writing lessons come from unexpected places. Suzanna Fitzgerald shares some very powerful persuasion lessons that she learned from a four-legged friend…
The motivating sequence is a system you can use each and every time you write promotional copy. It’s a variation on AIDA that is proven to get good results.
As a writing tool, contrast is powerful. It helps your reader see connections and identify more quickly with your copy. See how to use in your projects…
How to improve as a writer isn’t as straightforward as becoming a better researcher or learning to master the editing process. But it can be done. Inside, you’ll find the best ways to improve…
What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…
There’s a huge opportunity in the industrial sector, but what if you don’t have a technical background? Put these nine suggestions into practice every time you’re writing to a technical audience and you’ll seal your reputation as a top industrial copywriter.