Archives for writing tips
One of the most reliable ways to grab attention with a headline and get your reader to keep reading is to appeal to a reader’s self-interest. See ten examples of headlines that do this well…
Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…
Sometimes the best writing lessons come from unexpected places. Suzanna Fitzgerald shares some very powerful persuasion lessons that she learned from a four-legged friend…
The motivating sequence is a system you can use each and every time you write promotional copy. It’s a variation on AIDA that is proven to get good results.
As a writing tool, contrast is powerful. It helps your reader see connections and identify more quickly with your copy. See how to use in your projects…
How to improve as a writer isn’t as straightforward as becoming a better researcher or learning to master the editing process. But it can be done. Inside, you’ll find the best ways to improve…
If you want to be a faster and better writer, then you must learn how to quiet your inner editor. Here are three strategies to help you succeed…
What do you need to know when given a technical writing assignment so you can do the best job possible for your client? Here are some simple guidelines to follow…